Digital Marketing Expert & WebiMax CEO Ken Wisnefski’s Statement on Google’s ‘Mobile-Friendly Criteria’ to Rank Sites

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Last Week Google made the announcement that starting April 21st, 2015, Google search will begin to use their Mobile-Friendly site criteria as a ranking signal. Digital Marketing expert and WebiMax CEO Ken Wisnefski had the following statement regarding the search giant’s most recent update.

Digital Marketing Agency - WebiMax
The importance of mobile design cannot be overstated for those businesses that have put off retooling their website...

On February 26th Google announced that their search results will now use mobile-friendly criteria as a signal to determine a site’s Google Rank. Ken Wisnefski, CEO of leading digital marketer WebiMax, had the following to say regarding this most recent update:

“This update is truly significant as mobile devices such as smart phones and tablets have surged ahead of the old PC as the primary way people connect to the internet. Over the past 36 months, the growth of mobile search has also risen at unprecedented rates, with analysts estimating that 42% of all organic searches are conducted over mobile devices. What Google’s announcement essentially means is that if your site was only designed for desktop computers and presents mobile users with things like poorly formatted text and links, slow load times and horizontal scrolling, then your site will not come up in Google searches done on mobile devices.”

“Last November, Google began placing a ‘mobile friendly’ tag next to sites that provided an easy to use mobile responsive design. While this additional information made it incumbent upon the user to decide whether or not to visit a site with a higher rank, it did not remove those ‘non-mobile-friendly’ sites from the search results. Google did provide a way to test a site’s ‘mobile-friendliness,’ which analysts, myself included, have been calling a clear indication that Google was planning to incorporate ‘mobile-friendly’ design as a signal in its ranking algorithm.”

“Due to the speed of this shift from desktop and laptop computers to mobile devices, not all businesses have had the opportunity to incorporate a mobile responsive design into their digital marketing plan. Many companies are so severely under-invested in mobile that the gap between them and their mobile-friendly competitors is becoming insurmountable. The importance of mobile design cannot be overstated for those businesses that have put off retooling their website to be responsive to the different screen sizes found on different mobile devices.”

About WebiMax:
Driven for success, WebiMax helps its clients achieve tremendous returns via their online marketing efforts including Mobile Web Design, SEO, and Social Media Marketing. Led by serial web entrepreneur and digital marketing expert, Ken Wisnefski, WebiMax has established itself as one of the most respected digital marketing firms worldwide. WebiMax is proud to provide solutions that positively impact clients ranging from early phase start-ups to Fortune 100 companies. With offices located in New Jersey, California, London and Sydney, WebiMax delivers results. For more information, visit us at or call: 1-888-932-4629

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