Walgreens to Present Session on Driving Customer Engagement through Personalized Marketing at 8th annual Loyalty Expo

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Rewarding and Engaging Best Customers Can Spark Increased Loyalty and Retention

Loyalty Expo

Walgreens will show how focusing on your best customers, and delivering relevant and timely content, can move the needle for a company in a positive way through refined engagement.

Walgreens will present a fascinating session titled, Driving Customer Engagement and Sales Growth through Personalized Marketing, at the 8th annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketers’ Association. The event will be held April 27-29, 2015, at the Loews Royal Pacific Resort at Universal Orlando in Orlando, Florida.

While retailers traditionally focus on driving growth through new customer acquisition or re-engaging lost customers, Walgreens chose to drive significant growth through focusing on its best customers. Walgreens was aware that, in order to break through the noise that passes as marketing, it would need to ensure every communication with its best customers would be targeted and relevant.

This session will show how Walgreens was able to leverage product-level longitudinal customer purchase data as a key to delivering relevant offers and content that rewards their customers in categories which were bought in the past, in addition to driving them into adjacent categories.

Using this approach proved to be an effective means to drive campaign sales uplift, as well as, affect change in long term customer behavior through improved customer retention and increased share of wallet.

“Walgreens is an exciting brand that wants to share its story with our Loyalty Expo attendees,” shared Loyalty360 President and COO Erin Raese. “Walgreens will show how focusing on your best customers, and delivering relevant and timely content, can move the needle for a company in a positive way through refined engagement.”

More than 500 executives from leading companies worldwide will gather at the 8th annual Loyalty Expo to learn how today’s most innovative brands are creating truly customer-centric organizations.

The 2015 Loyalty Expo will include more than 20 interactive sessions, a ceremony honoring the winners of the 2015 Loyalty360 Awards, and insights uncovered in the 2nd annual Loyalty Landscape: The State of the Industry report.

This expansive and exclusive loyalty event geared toward building successful and lasting customer relationships includes three jam-packed days of networking, interactive sessions, cocktail receptions and meals in the exhibit hall, and marketer-only peer-to-peer roundtables, workshops, as well as product and technology showcase sessions led by several of today’s elite marketing minds. Loyalty Expo has earned the reputation of being one of the industry’s premier events.

To register for the upcoming Loyalty Expo, or to receive information and agenda details, please visit: http://loyaltyexpo.com/

About Loyalty Expo
Loyalty Expo is a true Voice of the Customer-driven, best practices-focused customer loyalty and rewards conference. As an attendee, you’ll have the unique opportunity to network with hundreds of your fellow marketers and hear how they are reaching their customer relationship-building goals. Market leaders will be sharing their experiences and insights on customer retention strategies and trends. Attendees will leave Loyalty Expo with a comprehensive understanding of new research, technologies, and solutions to assist their companies on the customer loyalty journey.

About Loyalty360
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

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Erin Raese
Loyalty360
+1 (513) 800-0360 Ext: 130
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