Analytics veteran Bill Gedwill joins Kvantum from Kimberly-Clark as vice president of business development.
San Francisco, Calif. (PRWEB) March 10, 2015
Kvantum (http://www.KvantumInc.com), a data science driven, full-service marketing performance and attribution company, announced the hiring of analytics veteran Bill Gedwill as vice president of business development. Gedwill, who will be based in Chicago, will be responsible for building key relationships with clients in industries such as consumer packaged goods, retail, food and beverage, leading Kvantum’s expansion efforts into the Midwest region.
Before joining Kvantum, Gedwill was manager, global digital measurement and analytics at Kimberly-Clark, where he led digital marketing measurement and analytics initiatives across the company’s portfolio of consumer products. Prior to Kimberly-Clark, Gedwill was director of global market analytics for Logitech providing business and market intelligence to senior executives, strategic business units, as well as global partners in sales and marketing. Gedwill also previously served in market research management roles at Clorox, Coca-Cola and S.C. Johnson, guiding strategic plans that led to better consumer insights and improved business results.
“Bill’s understanding of market trends and analytics, combined with his deep knowledge of what it takes for consumer brands to roll out a digital marketing measurement globally make him a great addition to the Kvantum team,” said Harpreet Singh, Kvantum’s CEO and co-founder. “We welcome him and know his experience will create value for our clients.”
“Kvantum's solutions deliver against the need to bring traditional offline media understanding together with consumers’ online behavior to provide a holistic picture of the purchase decision. This is especially important with purchases that occur at big box retailers. Kvantum's sophisticated modeling approach creates the linkage of online marketing and consumer activity to offline purchases, providing CPG marketers with a deeper understanding of both offline and online consumer touchpoints,” said Gedwill.
Kvantum is a data science driven, full-service marketing performance and attribution company, providing comprehensive cross-channel measurement techniques that help marketers glean customer insights and improve marketing performance. Its real-time attribution and optimization technology combines top down marketing mix modeling with bottom up customer level attribution modeling for top brands and retailers. Kvantum is headquartered in San Francisco with employees across the U.S. and India. For more information, please visit: http://www.KvantumInc.com.