Nestlé Purina Renews Contract With Retail Tactics

Share Article

Retail Tactics will renew their service with Nestlé Purina through the use of Schematic DBsoftware system. Schematic DB is an analytical tool used by Purina to access a schematic orplanogram of internal data.

Schematic DB©
Retail Tactics will renew their service with Nestlé Purina through the use of Schematic DB software system. Schematic DB is an analytical tool used by Purina to access a schematic or planogram of internal data. This information includes planned retailer actions within a category including facings, shelf inventory, adjacencies and item status, and category shelf sizes. The included categories comprise the departmental assortments with store assignments. Purina uses the information to develop retailer programs designed to assist in assortment selection and distribution, sales assessment, and support program application.

Schematic Repository
Schematic DB is based on a custom schematic consolidation process and provides the client with access to a broad selection of item placement information across an entire department of applications. This process standardizes definitional components to allow multiple views of item distribution including retailer specific and geographical definitions.

Multi Aisle Optimization
Because the schematic DB provides retailer specific assortments matched to standardized categorical definitions, category item selection, facings, and shelf inventory can be optimized to meet both existing and planned shopper demands. Opportunities for complementary merchandising can be accommodated complete with adjustments for incrementality effects and adjustments to safety stock requirements.

About Retail Tactics
Retail Tactics is a relatively new company that specializes in very large software based projects for select retail industry companies. The first project was for Supervalu immediately following the acquisition of nine grocery retailers including Albertson’s.

Retail Tactics provided Supervalu with a software system that generated the ability to coordinate the activities of a broad range of reset providers. The system generated an integrated project environment for the providers based on selected reset categories as assigned by the retailer. Supervalu could maintain a single view of the status of the activities of the reset providers while generating same day real time monitoring.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Joe Nassour
Retail Tactics, Inc
+1 (323) 284-5209
Email >
Visit website