AstroTurf® Embraces New Approach to Japanese Market through New Distributor, ASI Astro

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AstroTurf focuses on the Japanese market through a new distribution network with longtime ties in the Asian sports market.

AstroTurf, the world leader in and inventor of synthetic turf, announces new distribution plans for the growing Japanese market. Effective immediately, AstroTurf and its previous Japanese distributor, AstroCorp (subsidiary of the Mitsubishi Corporation) have terminated their distribution agreement. Moving forward, AstroTurf will refocus its efforts in Japan to make a positive and direct move into this growing market through its new distributor, ASI Astro.

Now celebrating its 50th anniversary, the AstroTurf brand invented synthetic turf and continues to be the most recognized global brand and market leader in the industry. AstroTurf, LLC, is based in Dalton, Georgia, USA and is supported by its authorized international branches around the world.

In order to uphold the long-standing AstroTurf reputation and tradition of delivering superior playing fields across the globe, AstroTurf will ensure that all Japanese customers receive genuine AstroTurf products. Japan will benefit from:

1.    Direct sales of its advanced baseball products. AstroTurf leads the baseball market and is the only brand used by Major League Baseball teams.
2.    Unique and cutting-edge 4th generation artificial turf products like PureGrass®, which require no infill, for soccer and baseball.
3.    Nylon field hockey turf at fair and competitive prices. AstroTurf remains the preferred brand by hockey players.
4.    A range of authentic FIFA 2 Star and World Rugby systems, which feature proprietary advantages, such as the horseshoe fiber, nylon RootZone®, AstroFlect heat reduction and polyurethane backing for long-lasting product strength.

ASI Astro is led by Simon Bach, longtime sports fanatic and veteran of the turf industry. He has a longstanding love of the games of hockey and cricket, having played State Level Hockey in New Zealand, State League Hockey in NSW Australia. Since 2000, Bach has played hockey for HKFC, and he won a South China title in 2001. He currently coaches first division hockey in Hong Kong. Moreover, he played competition cricket also until aged 21, where a back injury ended the speed needed for bowling effectively.

Bach joined the German company Balsam Pacific in Sydney, Australia in 1993, fresh out of University. ASI Astro was formed in 2007, with a main focus of distribution and installation of AstroTurf sports surfaces in the Asia/Pacific market. The ASI Astro Group has offices in New Zealand; Dubai, UAE; Hong Kong; Shenzhen, China; Durban, South Africa; and now Tokyo, Japan.

Regards,
Bryan Peeples
AstroTurf President

About AstroTurf:

AstroTurf celebrates 50 years of excellence on the field. For athletes and sport enthusiasts, AstroTurf has redefined the way the game is played. The company offers advanced, state-of-the-art, multi-sport and specialized synthetic turf systems with proprietary engineered technologies, leveraging the industry’s first vertically integrated manufacturing system. A growing number of secondary schools, universities, and professional sports continue to select AstroTurf-branded products for their premium quality, technical superiority, and safety. To learn more, visit http://www.astroturf.com.

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Sydney Squires
AstroTurf
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