Makeena Launches App that Makes Healthy and Sustainable Products More Affordable for Shoppers

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Launched at Natural Products Expo West, Makeena's Powerful App Helps Shoppers Save Money and Find New Products Based on Lifestyle and Dietary Attributes

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Makeena is a win-win: brands and retailers get a powerful tool to connect directly with shoppers and people get to bring home the healthy and sustainable products they care about.

At Natural Products Expo West, Makeena, a lifestyle technology company, announced today the launch of its powerful, location-aware iOS app that helps shoppers save money on healthy and sustainable products at any retailer that carries those products, including online retailers. Makeena is exhibiting at Expo West Booth 6054.

Makeena’s proprietary algorithm allows consumers to search by gluten-free, Kosher, non-GMO, organic, Paleo, and vegan, among many other product attributes. The Makeena app also features social sharing capabilities and makes it possible for budget-conscious shoppers to bring home the best products for themselves and for their families.

“Makeena is about helping people live better by making healthy and sustainable products more affordable,” said Makeena founder and CEO, Karen Frame. “Makeena is a win-win: brands and retailers get a powerful tool to connect directly with shoppers and people get to bring home the healthy and sustainable products they care about.”

Brands currently offering discounts through Makeena include Allera Health, AlterEco, Among Friends, Appleooz, Barleans, Beanitos, Bhakti Chai, Boulder Cookie, Brewla Bars, Goddess Garden, GoodBelly (NextFoods), Growing Naturals, Hip Chick Farms, Keen One Quinoa, Lundberg Farms, MD Factor, Mocktail Brand, Namaste Foods, Natu Hair Care, NuBru Coffee, NUWI, Olomomo, Organilicious, Outrageous Baking, ProTings (Proformance Foods), Quinn Popcorn, Righteously Raw (Earth Source Organics), Roots Food, Saffron Road, Salazon Chocolate, Somersault Snack, Suavecito Tequila, Sun Cups (Seth Ellis Chocolatier), Sustain Condom, Teatulia, Teeccino, Teechia, This Bar Saves Lives, Tres Pupusas, TrueBrush, TummyZen, Veggie Go’s (Naked Edge Snacks), ZaZa Raw, Zevia, and Zing Bars. More brands are signing on as Makeena charter members every day.

According to New Hope Natural Media, the market for healthy and sustainable products is growing 10 percent annually. Yet many brands struggle to connect with shoppers where it matters most: in the aisle at the store. Makeena allows brands to reach out to shoppers by introducing their products as they explore the store, and to incentivize purchase decisions by utilizing cash redemptions.

Download Makeena’s free iOS app:

Natural Products Expo West 2015 is taking place from March 6 to March 8, 2015 at the Anaheim Convention Center in California. Visit Makeena at Booth 6054.

Makeena Shopper Feedback:

“Awesome concept! I love the way this app lets me discover products. I tend to avoid large brands and have been looking for a way to save money on natural items.”

About Makeena
Founded in 2013 and based in Boulder, Colorado, Makeena is on a mission to connect brands and shoppers for good. The company's powerful, location-enabled App gives shoppers the ability to quickly and easily find healthy and sustainable products that meet their preferences, all while saving them money. Makeena also allows brands to introduce and incentivize their products to drive purchase behavior and build brand loyalty. In July 2014, Makeena was one of just six companies that graduated from the prestigious Telluride Venture Accelerator program. Learn more at and join the Makeena community on Facebook and Twitter

Karen Frame

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Karen Frame
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