TIMEX Showcases New Styles and Updated Technology within the Brand’s Iconic IRONMAN® Watch Collection

News provided by

Catalyst

Mar 07, 2015, 07:00 ET

MIDDLEBURY, CT (PRWEB) March 07, 2015 -- Timex, the leader in outdoor and sports performance watches, announced updates to its collection of IRONMAN® watches, unveiling the Classic 50 Move+ and introducing updates to the Classic 50 and Sleek™ 50. This evolution of the TIMEX® IRONMAN® sports timing collection will provide fitness enthusiasts an upgraded user experience, with great new features to make a training session more impactful.

“Timex continues to provide dependable products to help athletes everywhere reach their fitness goals,” said Sam Martin, Brand Director, Timex Sports & Outdoor. “The brand remains committed to continuously improving its IRONMAN watch line by incorporating user-friendly technology with durability and classic aesthetics.”

Improving upon the brand’s classic IRONMAN watch collection, Timex has introduced the TIMEX® IRONMAN® Classic 50 Move+. This new go-to watch for fitness enthusiasts of all levels looks very familiar on the outside, maintaining the brand’s iconic and rugged styling, but includes a built-in 3-D accelerometer to capture all-day activity including steps, distance and calories burned, and connects to the free TIMEX Connected app (iOS and Android) to upload activity data and set up watch features like time, timers and alarms. Additionally, the TIMEX Connected app syncs with calendars to give appointment reminders directly on the watch. Keeping in step with the best selling TIMEX IRONMAN sports watches, the Classic 50 Move+ also includes workout and interval timers and alarms, and provides the convenience of a coin cell battery (no recharging required) and reliable 100 meter water resistance. The watch will be available for purchase in Spring 2015 at retailers around the world and on http://www.Timex.com , at a suggested reference of $99.95.

TIMEX® IRONMAN® Classic 50 Move+ key product features include:

  • Captures all-day activity including steps, distance and calories burned, and notifies the wearer of progress towards goals
  • Syncs wirelessly to iOS and Android phones
  • Uploads daily activity and workouts to the free Timex companion app (TIMEX Connected)
  • Includes a reminder feature, which alerts the wearer of upcoming appointments
  • Water resistance to 100 meters
  • INDIGLO® night-light and a battery that does not require recharging

This February, the brand is updating the TIMEX® IRONMAN® Classic 50 with a refreshed look. The classic style will now boast a larger case size, and pays homage to the original TIMEX IRONMAN sports watch with sharp angles and bold lines. The watch continues to feature workout timing with 50-laps in memory, two interval training timers with a repetition counter, as well as a workout review summary for different workouts. The device allows users to choose from three alarm settings and two time zone options for travel conveniences. Built with dependability in-mind, the product also features an INDIGLO® night-light and is water resistant to 100 meters. The TIMEX IRONMAN Classic 50 will be available February, 2015 on http://www.Timex.com and at select sports specialty retailers worldwide at a reference price of $59.95.

The brand also announced improvements to the TIMEX® IRONMAN® Sleek™ 50 Mid-Size watch. With a replaceable silicone strap for a softer feel and enhanced durability, the product features a larger display for easy readability while in motion, and includes workout timing with 50-laps in memory as well as two interval training timers with a repetition counter, as well as a workout review summary for different workouts. Users can choose from three alarm settings and two time zone options for travel conveniences. The product also features an INDIGLO® night-light and is water resistant to 100 meters. The TIMEX IRONMAN Sleek 50 Mid-Size watch will be available for purchase in February, 2015 on http://www.Timex.com and at select sports specialty retailers worldwide at a reference price of $69.95.

About the Timex Group:
Timex Group designs, manufactures and markets innovative timepieces around the world. Founded in 1854, Timex Group is a privately-held company headquartered in Middlebury, Connecticut with multiple operating units and over 5,000 employees worldwide. As one of the largest watch makers in the world, Timex Group companies produce watches under a number of well-known brands, including Timex, Timex IRONMAN, Timex Expedition, Nautica, Guess, GC, Salvatore Ferragamo, Versace, Versus and Opex. The Timex brand, launched in 1950, sells millions of watches each year worldwide.

About IRONMAN:
The iconic IRONMAN Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN brand in 1978, athletes have proven that ANYTHING IS POSSIBLE by crossing the finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, World Triathlon Corporation (d/b/a IRONMAN), owner and operator of the IRONMAN Series, has grown from owner of a single race to a global sensation with more than 190 events across five unique brands: IRONMAN, IRONMAN 70.3, 5150 Triathlon Series, Iron Girl and IronKids. For more information, visit http://www.ironman.com.

For additional information please contact:
Catalyst Public Relations
Dorie Sanders
dsanders(at)catalystimg(dot)com
(212) 774-6865

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Dorie Sanders, Catalyst, +1 (212) 774-6865, [email protected]