Window Treatment Stores in the US Industry Market Research Report from IBISWorld Has Been Updated

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The industry is expected to benefit slightly from increased disposable income over the next five years, which will lead consumers to spend more on curtains and specialized window furnishings. For these reasons, industry research firm IBISWorld has updated a report on the Window Treatment Stores industry in its growing industry report collection.

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The industry has been kept afloat by sales of customized products to affluent customers.

Demand for window treatment stores is on the decline, as consumers increasingly consult general home improvement and decorations stores for their window needs on the basis of price and convenience. While the industry never quite recovered from the recession, sales of window treatment products from specialized stores continued to suffer during the post-recession period despite rising disposable income and consumer confidence. “In response, some industry companies have cut back on the amount of stores they operate, while others have left the industry altogether,” according to IBISWorld Industry Analyst Melissa Imbrugilia. Over the past five years, the industry has been kept afloat by sales of customized products to affluent customers, which generate more revenue than mainstream brands also offered at Home Depot, Lowe's and department stores. IBISWorld expects total revenue for the Window Treatment Stores industry to decline at an average annual rate of 4.2% to $975.9 million over the five years to 2015.

Online retail has also emerged as a strong form of competition for industry participants by offering consumers more options and lower prices. “As a result of lower operating costs, online retailers such as Overstock can offer lower prices to consumers, putting pressure on brick-and-mortar retailers,” says Imbrugilia. In 2015, industry revenue is expected to rise 1.0% due to forecast increases in household income and spending on home improvements. While specialized window treatment stores are not necessarily luxury retailers, higher-income consumers are more likely to forgo lower prices offered at general home improvement stores in exchange for higher-quality products.

Over the five years to 2020, revenue is anticipated to continue its downward trend, but at a slower pace. In reaction to prolonged low demand for window treatment stores, the number of industry establishments is projected to decline nationwide. The industry is expected to benefit slightly from increased disposable income over the next five years, which will lead consumers to spend more on curtains and specialized window furnishings. Competition from general home improvement stores and online retailers will continue to be the greatest obstacle for this industry because many consumers will continue to search for the best prices available, at the forfeiture of quality.

For more information, visit IBISWorld’s Window Treatment Stores in the US industry report page.

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IBISWorld industry Report Key Topics

This industry includes specialty shops that retail indoor and outdoor window treatment products to consumers. Department stores, wholesalers, mass merchandisers and online retailers are excluded from this industry.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.

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Gavin Smith
IBISWorld Inc.
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