OpinionLab Accelerates Momentum After a Record 2014

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OpinionLab Extends Leadership in Customer Experience Market with Major Client Wins and Breakthrough Product Innovation; Names Tim Whiting Vice President of Marketing

The market has aligned around a fundamental truth that actionable customer feedback is the key to a high quality and consistent customer experience.

OpinionLab, the leader in Voice of Customer (VoC) continuous listening solutions, today announced record corporate growth and momentum as a result of its ongoing innovation. The company posted record revenue and client growth in 2014, adding a dozen Fortune 500 brands to its portfolio including 6 of the world’s leading retailers and one of the world’s largest telecommunications providers. This growth further validates the rapidly increasing importance of OpinionLab’s solution to enterprises seeking to differentiate though a high quality and consistent customer experience (CX).

OpinionLab continues to add major brands as clients and has more than doubled its sales team to meet the demand for its offering. As companies are increasing their focus on customer experience, many are choosing OpinionLab to drive measurable improvements in CX quality and consistency.

OpinionLab continues to add note-worthy innovation to its continuous VoC listening platform. The company recently debuted its breakthrough Winter 2015 release to help companies easily access and make sense of unstructured customer feedback, and take action to tailor their omni channel customer experience to what their customers want and expect.

The company also continues to build out a strong team of seasoned technology executives to support its rapid market expansion and ongoing client success, most recently appointing veteran marketer Tim Whiting as Vice President of Marketing.

“As customer experience takes center stage, OpinionLab is extending our market lead with new client wins – and by going deeper to meet the expanding needs of our long-term customers,” said Sean Fallon, CEO of OpinionLab. “We’re powerfully positioned for 2015 with the technology, operational excellence and leadership required to extend our market leading position. Tim, as our new marketing leader, brings us a proven track record of applying strategic acumen and practical marketing expertise to further fuel our growth.”

Whiting brings more than 20 years of client-side technology marketing and product leadership to his role at OpinionLab. He most recently served as SVP of Marketing for Green Edge Technologies and previously held executive marketing positions at Motorola Solutions, Motorola Mobility and Lawson Products.

“The market has aligned around a fundamental truth that actionable customer feedback is the key to a high quality and consistent customer experience,” said Whiting. “For me, listening to customers and taking action on what they tell you has always been key. But blurring engagement channels, pervasive consumer mobility and increasing technological complexity have created real challenges. OpinionLab’s diagnostic ability to provide real-time customer feedback associated with precise technical context is a huge advantage to an enterprise. This capability is a phenomenal value in today’s business landscape as brands pursue customer experience differentiation that’s consistent across every touch point.”

For more information on OpinionLab and its momentum, please visit opinionlab.com.

About OpinionLab

OpinionLab is a high-growth SaaS provider of continuous Voice of Customer listening solutions that drive smarter, real-time business action to deliver a high quality and consistent customer experience. The world’s largest brands, including: 4 of the top 5 U.S. retailers; 8 of the 10 largest American banks; the 5 largest U.S. insurance companies; and 3 of the top 4 U.S. airlines use OpinionLab to optimize customer experience and drive engagement across channels. OpinionLab continuously introduces new innovation to serve marketing and customer experience leaders, and is accelerating all aspects of its business to best serve the needs of its global customer base. In 2014, OpinionLab was recognized by Inc. magazine as one of the fastest growing companies in the nation.

For more information, visit opinionlab.com, read the blog or follow on Twitter.

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Anna Jarrad
@OpinionLab
since: 01/2009
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