Natural Direction to host Zenger Folkman in London on the 16th of March

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Joe Folkman - President of Zenger Folkman - will address the issue of how the speed of execution really matters.

The activity of so called 'speedy leaders' is not what we might think.

Natural Direction is a big proponent of strength based leadership and has been using ZF - the leading US research firm - to help grow leadership capability within its clients through powerful leadership training programs.

Leaders who get things done quickly are more valuable than ever before, and Joe Folkman is going to preview some exciting new data prior to its HBR publication. The research by ZF has revealed that the activities of these 'speedy leaders' is not necessarily what we might have thought.

Martin Coburn, MD of Natural Direction who is hosting the event in London's Berkeley Square, has been speaking about the upcoming event: "We are delighted that Joe has agreed to sit with key players, across a diverse array of markets and disciplines, to give us a sneak peek into this powerful new information; it's truly ground-breaking stuff."

Zenger Folkman have been working with Natural Direction - as strategic partners in the UK - for several years.

Mr Coburn added, "We see this as a unique opportunity to gain a real insight into the challenges and opportunities facing business leaders - ZF's research helps us to break the stereo-types and myths around leadership and focus on the detail and data - the stuff that really matters."

If you are interested in attending the event to hear - first hand - about Zenger Folkman's take on effective, speedy leadership, then follow this link


Natural Direction (ND) is a performance improvement consultancy specialising in helping businesses, leaders and their teams find a natural and sustainable way to improve their results.

Natural Direction uses nature’s lessons of sustainability and regeneration, we help organisations to breathe new life into teamwork, leadership development, planning, sales and service.

Central to ND's approach is the belief that performance improvement can be achieved faster, and is more likely to endure, when you tap into an individual’s naturally occurring strengths and talents. Finding your natural direction no matter what the issue is about making use of what’s working and doing more of it.

For more information about our solutions and services, please visit, or email adrian(at)naturaldirection(dot)co(dot)uk

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Adrian Heywood

Lori Foster
since: 01/2013
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Natural Direction Ltd

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