InfoTrends and the Business Technology Association Provide Dealer Market Analysis Offering

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InfoTrends and the Business Technology Association (BTA) have announced the formation of a new partnership.

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Our new alliance will help dealers make decisions regarding their primary targets for hardware, supplies and solutions by providing them with an in-depth understanding into specific markets and key verticals.

InfoTrends, the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print and digital media industries, along with the Business Technology Association (BTA), the premier association for office technology dealers, have announced the formation of a new partnership. InfoTrends is now offering the new Dealer Vertical Market Opportunity Analysis (Dealer VMO Analysis), available to dealers exclusively through the association. The Dealer VMO Analysis provides a detailed look at the dealership’s sales territory and market opportunity.

“We’re excited to enhance our relationship with BTA,” commented Jon Reardon, group director of Office Document Technologies at InfoTrends. “Our new alliance will help dealers make decisions regarding their primary targets for hardware, supplies and solutions by providing them with an in-depth understanding into specific markets and key verticals. The Dealer VMO Analysis offers deliverables that present timely and informative insight on a dealership’s current local market trends and true market potential.”

“Dealers frequently ask such questions as: ‘Who are my competitors? What are their service capabilities? What accounts in my market provide the highest potential?’” said Brent Hoskins, BTA executive director. “The Dealer VMO Analysis will provide dealers with a tool that will answer these questions and will invariably help them to increase revenues and profitability.”

Information gathered will help a dealer in three key ways by providing:

1. Dealership’s competitive landscape ideally for targeting acquisitions of other dealerships, IT resellers and managed services providers (MSPs)

2. Total market potential base of a dealership’s unique geography (installed base, overall print volume, as well as print volume by MPS, vertical market and company size)

3. Insight to help align sales opportunity by geography, vertical market and business size

The Dealer VMO Analysis delivers a dynamic database tool that enables market segmentation, analysis and strategic planning. The presentation is delivered either onsite or via a webinar or can be included as part of an executive briefing or sales training session.

To learn more about InfoTrends’ new offering to dealers exclusively through BTA, visit http://www.bta.org/VMO.

About Business Technology Association (BTA)
The Business Technology Association (BTA) is an international not-for-profit trade association serving independent dealers, value-added resellers, systems integrators, manufacturers and distributors in the office technology industry. BTA helps its members profit through a wide variety of services, including free legal advice and guidance; business benchmarking studies and reports; information on the latest news, trends and products in the industry; strong educational offerings; and industry-specific publications.

About InfoTrends
InfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. We provide insights and advice to help clients understand market trends, identify opportunities, and grow their business. Additional information about InfoTrends is available on the Web at http://www.infotrends.com.

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Donna O'Malley
InfoTrends
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