Schuh chooses FusePump for its product marketing data needs

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FusePump will help schuh to promote its footwear products in multiple online channels, managing their product data feeds and performance, and providing hands-on account management.

We are delighted to be working with FusePump, who are taking a very hands-on approach to account management and monitoring data quality and partner relationships.

British footwear retailer schuh is now working with marketing technology company FusePump, in order to gain better control of their dynamic online marketing, and improve performance.

FusePump will be managing schuh’s product inventory, using innovative web-scraping technology to access the information from schuh’s website on a daily basis. This information can then be turned into product data feeds, checked for quality and enhanced to various specifications, and distributed to channel marketing partners Google, Affiliate Window, and Struq.

The partnership, finalised in January 2015, also involves FusePump making improvements to the overall quality of the data schuh sends to marketing partners, and providing consultancy and account management on a proactive basis.

Kieran McAlpine from schuh commented: “We are delighted to be working with FusePump, who are taking a very hands-on approach to account management and monitoring data quality and partner relationships. With up-to-date and complete data, we are hoping to see improved performance in our Google Shopping listings, our affiliate marketing through Affiliate Window, and consumer retargeting with Struq.”

Using their tracking solution, FusePump will be able to monitor performance in these three important ecommerce channels. After analysing performance data, FusePump’s client services team will work with schuh on further data optimisations that should improve product ranking and consumer engagement within these channels.

About Schuh:

schuh is one of the leading fashion footwear retailers in the UK, successfully trading from 108 stores and online selling over 80 brands as well as their own label. Their well trained and motivated staff enable them to offer some of the best customer service on the high street as well as a fantastic product range for ladies and gents. It has come a long way since its original store first opened its doors in 1981, on Edinburgh’s North Bridge.

schuh has always been known as a veritable footwear ‘Treasure Trove’ boasting 80 or more of the hottest footwear brands; from Dr Martens to TOMS, alongside its own innovative creations. Our complete range encompasses both current and eclectic styles and trends, for ladies and gents. This range of stock, combined with schuh’s distinctive in-store ambiance and atmosphere, highly trained staff and superb customer service has long insured a loyal following.

About FusePump:

FusePump helps online retailers make better use of their product data. Gathering product information from the pages of ecommerce websites, FusePump can build, optimise and distribute high-quality product data feeds to marketing partners in display, retargeting, comparison search, affiliate and meta-search, getting products in front of more potential consumers in the most efficient and engaging way.

Kirsty Cooke, Communications Manager, FusePump
020 7199 6594

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Kirsty Cooke
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