Confident Technologies Launches New Advertising Platform

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RevTap Ad Unit Looks to Increase Engagement and Decrease Ad Fraud

“RevTap eases viewability issues by placing ads where an audience has to interact with them, increasing memorability. We are providing human eyes to ensure CPMs are legitimate,” said Ben Norton, Executive Vice President.

Today Confident Technologies, providers of innovative solutions for securely accessing digital information, announced the launch of RevTapTM, a new human-verified ad unit that increases engagement while providing a seamless user experience to advertisers and publishers.

Publishers can monetize their website using RevTap’s advertising platform while providing a friction-free experience for their audience. For advertisers, RevTap and its SecureTap technology provides a human-verified audience and increases engagement by placing advertisements directly where an audience interacts.

“The latest reports predict over 88% of digital clicks aren’t by humans. With that, inventory is distorted for publishers and advertisers are wasting their budgets on bots,” said Curtis Staker, Confident Technologies Chairman and CEO. “RevTap applies the security knowledge and user experience expertise we’ve developed in our Confident Technologies product line to help fix a serious epidemic plaguing the advertising industry.”

The RevTap platform was built on the already proven Confident Technologies’ product infrastructure ensuring stringent security, while taking aim at other issues currently hitting the advertising industry. RevTap is inserted into any website or mobile application wherever human verification is valuable. There are approximately 10 billion human verifications that occur worldwide per month and over 6 billion logins per day. RevTap results in a secure, frictionless, monetizable user experience by verifying human interaction and mitigating user credential harvesting.

“RevTap eases viewability issues by placing ads where an audience has to interact with them, increasing memorability. We are providing human eyes to ensure CPMs are legitimate,” said Ben Norton, Executive Vice President.

About Confident Technologies
Confident Technologies provides innovative verification and authentication security solutions that guard sensitive information and transactions, while providing monetization opportunities for consumer facing websites.
http://www.confidenttechnologies.com / http://www.revtap.net

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