Pursuant Acquires Fundraising Automation Software Company 2DIALOG

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Pursuant, a full-service fundraising agency dedicated to helping the world's leading nonprofit organizations through intelligent fundraising, acquired 2DIALOG, a fundraising software product suite for the nonprofit community.

Pursuant

Pursuant

Pursuant plans to invest in 2DIALOG to enhance its sophisticated donor discovery and upgrade solutions as well as improve the comprehensive development of the platform.

Pursuant is pleased to announce the acquisition of 2DIALOG, a Texas-based fundraising automation software product suite for nonprofits. A full-service fundraising agency, Pursuant is dedicated to helping the world’s leading nonprofit organizations through intelligent fundraising. The acquisition was effective March 1, 2015.

2DIALOG provides software solutions to meet online and multichannel challenges with automated and integrated technology that draws on years of direct response marketing and fundraising experience. The software includes a comprehensive set of online tools that empowers nonprofit leaders to maximize multichannel effectiveness and improve response rates.

The powerful but easy-to-use email, peer-to-peer, landing page and microsite tools help nonprofit leaders cultivate new donors, improve donor conversions, and raise more money in automated and measurable ways. Pursuant plans to invest in 2DIALOG to enhance its sophisticated donor discovery and upgrade solutions as well as improve the comprehensive development of the platform.

“Adding 2DIALOG to our suite of technology-enabled services is consistent with our strategic growth and development plan to ensure nonprofit leaders are appropriately prioritizing donors as well as activating upgrade strategies to surface emerging and existing mid-level and major donors,” says Pursuant CEO Trent Ricker.

Technology is nothing new to Pursuant. It was founded in 2001 as a fundraising agency focused on helping nonprofit leaders raise more money through online email and video strategy. Since then, Pursuant has expanded its services and offerings through other industry acquisitions such as Ketchum, KMA, and RSI.

“When I founded 2DIALOG, I knew technology would help nonprofit leaders be more effective at creating change,” says 2DIALOG founder Dr. John E. Walvoord. “2DIALOG was a practical solution to a very real problem. It’s been exciting to watch it grow and develop over the years. I couldn’t be more excited about this acquisition. I believe Pursuant’s commitment to consulting services and technology-enabled tools will help 2DIALOG mature as a product and resource under the leadership of experienced and seasoned practitioners.”

2DIALOG will move from its current offices in Richardson, Texas, into the Pursuant offices in Addison, Texas. Pursuant is committed to offering no interruption to current 2DIALOG clients. 2DIALOG is available to all nonprofit leaders and agencies that need an enterprise-level fundraising and marketing automation engine.

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Hilary Sutton
Pursuant
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