Digital is now a core component of the event, from social media to blogs and mainstream media coverage.
Portland, ME (PRWEB) March 10, 2015
Healthcare IT News the LEADING source of news and analysis for healthcare IT executives and innovators, has launched a major expansion of its partnership with the HIMSS Annual Conference, to be held in Chicago this year (April 12-16, 2015). This specially designed extension to the healthcareitnews.com website called @HIMSS15 will deliver behind the scenes interviews with key executives and attendees, as well as video and multimedia exclusives produced by the magazine’s award-winning editorial team.
“We’re excited because attendees and non-attendees have been asking for an insider’s guide to the show. People will always download the official mobile app, which is a great education resource, but @HIMSS15 is designed to complement it with a more curated approach to the coverage,” says John Whelan, Executive Vice President at HIMSS MEDIA. “There is so much activity and buzz emanating from the showroom floor, we want to help people really navigate the show and get the most from it.”
In addition to breaking news and daily coverage, @HIMSS15 launches with five channels – Interoperability, Mobility, Connected Health, Analytics and Privacy & Security – and will deliver carefully selected content and updates to help attendees keep up with all that’s going on in these areas. “Whatever’s happening, we’ll be there to cover it,” says Whelan. “Our editors have been covering this event for over 12 years, so they have a great feel for what’s hot, what’s not –and the site will showcase it all.”
Whelan believes @HIMSS15 marks an important milestone in coverage of the HIMSS Annual Conference. “Digital is now a core component of the event, from social media to blogs and mainstream media coverage,” says Whelan. “But the online audience for the show really wants curation as well as opportunities for pre-and post-show engagement and interaction. @HIMSS15 delivers this."
Nearly 40,000 healthcare professionals are expected to attend HIMSS15 Annual Conference, but the audience for @HIMSS15 will be larger, given the interest from across the industry. “Early traffic is really encouraging and sponsor interest is high,” Whelan adds. “As we get closer to the show and add more features such as video, on-site interviews, real-time announcements and showroom floor coverage, we expect more audience growth.”
Healthcare IT News is the industry's leading news source, providing healthcare IT and other executives the information they need to implement and harness technology as a means to enhance patient care. Award-winning coverage includes clinical and business IT strategies, regulatory updates and vendor and provider news. Engaged readers access content online and in print, as well as through mobile and social media platforms.
HIMSS Media produces and distributes essential information to help advance better health through information technology (IT). More than 500,000 leading influencers, medical professionals, policy makers and technology buyers around the world rely on our media, events, data and training materials to evaluate and implement effective improvements in patient care. With global scale and local expertise, HIMSS Media offers innovative and measurable solutions for health and healthcare technology marketers.