Washington, DC (PRWEB) March 09, 2015
NBC4 Washington and 103.5 FM WTOP are joining forces to create a powerful local news partnership for Washington-area viewers, radio listeners, and social media users. The partnership, which begins on March 25, combines the resources of two powerhouse news organizations and their award-winning journalists, in-depth content, and cutting-edge platforms.
The multi-platform initiative will provide comprehensive coverage of news, weather and traffic on television, on the radio, and on digital and mobile devices. In addition, NBC4 and WTOP will team up to cover breaking news in a collaborative way that is unprecedented in the Washington region.
NBC4’s Storm Team 4 meteorologists will provide forecasts every ten minutes on the eights on WTOP, which will also be featured on WTOP.com and on WTOP’s social properties. Reporters from both NBC4 and WTOP will be showcased on each other’s newscasts throughout the morning, daytime and night.
“The combined forces of two dynamic, cutting edge newsrooms working together on all platforms will be powerful,” said Jackie Bradford, President and General Manager of NBC4. “This partnership will serve people throughout the Washington area well by delivering them the most up-to-date local news, information and weather.”
WTOP Senior Vice President and General Manager Joel Oxley adds, “The Washington region is the most educated and information-hungry market in America. WTOP and NBC4 are committed to serving the needs of our community with timely, accurate news from the most trusted teams of journalists in the nation’s capital.”
WTOP Radio has served the Washington region since 1926 and has been Washington’s all-news radio station since 1969. WTOP is available on 103.5 FM in the D.C. metro, 103.9 FM in Frederick, MD, 107.7 FM in Manassas, VA, and at WTOP.com. WTOP and its sister station Federal News Radio are owned and operated by Hubbard Radio, LLC.
NBC4 (WRC-TV) is the #1 broadcast television station and the home of the most-watched local news in Washington, DC, the country’s 8th largest television market. NBCWashington.com is the market’s most-visited local television station website across all platforms, averaging 18 million page views monthly, and the market’s most-followed local broadcast Twitter account. NBC4 Washington is a longstanding leader in every aspect of broadcasting, online, and community service. Its affiliate platforms annually sponsor more than 35 local non-profit events and activities, and the station produces the largest free consumer health event in the country: the annual NBC4 Health and Fitness Expo, which attracts 87,000+ attendees each year and will mark its 22nd anniversary in 2015.
Assistant News Director NBC4
Program Director WTOP