UG Apparel Connects with Consumers through Company’s March Madness Bracket Challenge

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University Girls Apparel (UG Apparel), a women’s collegiate clothing brand, hosts their fourth annual bracket challenge for the NCAA Tournament this year. The participant with the most points at the end of the tournament will win a UG Apparel Prize Pack, valued up to $150

Kentucky Wildcats Striped Fleece Blazer by UG Apparel

Kentucky Wildcats Striped Fleece Blazer by UG Apparel

Marketing our brand through contests and promotions, centered around events like the NCAA March Madness Basketball Tournament, is a great way to get consumers involved and aware of our brand.

University Girls Apparel (UG Apparel), a women’s collegiate clothing brand, hosts their fourth annual bracket challenge for the NCAA Tournament this year. The company has expanded each year to represent more NCAA teams, and currently sells in retailers nationwide. However, the company maintains ties to their end consumers by offering contests and promotions, like the March Madness Bracket Challenge.

UG Apparel’s March Madness Bracket Challenge invites sports fans and consumers to fill out and submit their NCAA Tournament bracket to the group where they will compete against other fans. The participant with the most points at the end of the tournament will win a UG Apparel Prize Pack, valued up to $150.

The company promotes the contest through email lists and social media, targeting men and women sports fans. The company explains, “By offering the UG Apparel Prize Pack valued up to $150, we hope to incentivize new customers to learn more about our brand. Marketing our brand through contests and promotions, centered around events like the NCAA March Madness Basketball Tournament, is a great way to get consumers involved and aware of our brand.”

Standing out in the highly competitive licensed sports apparel industry is tough, but UG Apparel stays unique by offering high quality garments in sophisticated silhouettes. Their missy and plus sizing is designed to flatter women of all sizes, giving them the opportunity to show off their style and their school spirit.

Find out more about the company at their website, http://www.UGapparel.com, or on social media.

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Nesha Sanghavi
@UGapparel
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