Global ICT market offers great opportunity for service providers with a customer-centric strategy

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A new report from benchmark-it (International Business-to-Business Services) finds that, despite high levels of competition as ICT services converge, service providers with a clear proposition can prosper.

A new report from benchmark-it (International Business-to-Business Services) finds that, despite high levels of competition as ICT services converge, service providers with a clear proposition can prosper.

Report author Rob Pritchard observes: “Too often, service providers cannot articulate who their target customers are and why their offering is differentiated in meeting their needs.”

The report also finds that the shift to hybrid, cloud-based ecosystems will only intensify competition and make customer focus more important.

“Things have moved on from the old two-dimensional days where the market consisted of a limited number of MNCs all wanting premium services globally. There are thousands of enterprises operating internationally whose needs and drivers are many and varied – making the development and articulation of a market-driven strategy essential.

It’s no good if the customer strategy just exists in a nebulous collective corporate psyche – how will customers know what your proposition is and why they should buy your services rather than someone else’s?”

The 874-page report profiles, compares and assesses 37 leading providers of international business networking and related services.

For more information, please contact Rob Pritchard at +44 (0)1473 721230 or rob(at)benchmark-it(dot)co(dot)uk.

About benchmark-it.co.uk Ltd.:

benchmark-it is focused on monitoring and measuring the performance of ICT players in the international B2B and UK enterprise segments.

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Rob Pritchard
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