Cynopsis Webinar on March 31 – How to Sell Digital Advertising in Fragmented Media World

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This one-hour, fast-paced, idea-packed webinar is tailored to TV sales and marketing teams.

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“In an environment in which nearly 30% of the $187 billion pot that makes up U.S. ad spend is digital, according to Strategy Analytics, understanding this segment is critical to the future of business" said Robbie Caploe, Editorial Director of Cynopsis.

The next in the 2015 lineup of Cynopsis Media Webinars is being launched today. “How to Sell Digital Advertising in a Fragmented Media World,” will take place on Tuesday, March 31st in order to educate and offer insights on how to effectively sell digital assets.

“In an environment in which nearly 30 % of the $187 billion pot that makes up U.S. advertising spend is digital, according to Strategy Analytics, understanding this segment is critical to the future of business. Also, digital spend is the fastest growing advertising category, expected to surge 13% in 2015,” said Robbie Caploe, Editorial Director of Cynopsis Media. “That’s why we are focusing on this critical piece of the sales puzzle.”

Robbie Caploe will host the March 31 webinar along with sales expert Bob Maund, West Region VP, Digital Sales for CNBC & NBC News Group at NBC Universal and Steve Bookbinder, Co-founder and CEO of Digital Media Training.

At this webinar, attendees will learn to:

  •     Price and present banners, rich media, sponsorship, and video
  •     Combine the benefits of audience (new media) vs. content (traditional media) targeting
  •     Be fluent when discussing the three digital tent-poles: audience reach and scale, cost-efficiency, and audience efficiency
  •     Understand the difference between display and mobile phone ad unit formats
  •     Talk with authority about where native ads and programmatic buying fit into the picture

This interactive webinar will allow for real time Q&A’s to ensure specific questions are answered.
All webinar attendees will receive full access to speaker presentations for 1 year, along with a certificate of completion. Webinar tuition is based on location, not number of participants, so each registration site can have multiple participants for one low price. If you have any questions, contact Trish Pihonak at trish(at)cynopsis(dot)com. Participants can register here.

About Cynopsis Media:
Cynopsis Media is a division of Access Intelligence LLC. The Cynopsis Media family of products includes Cynopsis, Cynopsis Digital and Cynopsis Sports daily e-publications, weekly Cynopsis Classified Advantage e-publication, Special eReports, Event/Summits and a strong database of Classifieds and more. Visit cynopsis.com.

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Jenn Ocampo
Cynopsis Media
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