Premium Retail Services Doubles Down in Bentonville

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In-store service provider opens new office in Bentonville and hires experienced retail leader.

In a crowded retail space, Premium carves a niche by offering complete end-to-end retail programs to fit clients’ unique and evolving needs.

Premium Retail Services (Premium), a St. Louis-based provider of retail assisted sales, associate training, merchandising and field marketing is investing heavily in its partnership with Walmart and the Walmart supplier community by expanding into a new Bentonville office. There, Premium’s team will focus on growing and strengthening Premium’s presence in Northwest Arkansas. As part of this investment, Premium welcomes Luke Macken to the team as Vice President of Business Development.

Premium’s new Northwest Arkansas Headquarters is a contemporary space designed to enable the Bentonville team to more closely collaborate with retail partners. In January, Premium held the office’s grand opening to kickstart an aggressive campaign in Northwest Arkansas to service the world’s largest retailer and surrounding suppliers.

Directed to the office by Hollywood-style search lights, guests were welcomed with a red carpet entrance. Once inside, fare included exquisite appetizers along with hand-selected beers and wines. Members of the Premium leadership team traveled in from across the country to greet clients and christen the new office, welcoming over 100 guests from the supplier community. The event was a smashing success.

Bill Campbell, Premium’s Division President said, “In a crowded retail space, Premium carves a niche by offering complete end-to-end retail programs to fit clients’ unique and evolving needs. Blending in proprietary technology platforms, we provide a unique, best-in-class set of tools to ensure success at the shelf.”

Part of the grand opening’s success was thanks to Premium’s new business development executive, Luke Macken (Macken). Born and raised in the Bentonville, AR area, Macken brings considerable retail relationships and expertise. Prior to Premium, Macken spent the last seven years in customer-facing roles at VF Corporation, Gigwalk and Shopper Events.

During Macken’s most recent role as Sr. Director of Business Development at Shopper Events, he identified, built and launched retail merchandising and multicultural offerings inside a mature business model while also identifying key growth platforms. Macken has a long-standing, successful relationship with Walmart and is a respected, knowledgeable retail professional who has quickly made a name for himself at Premium’s Bentonville Headquarters.

About Premium Retail Services

Founded in 1985, Premium Retail Services provides assisted sales, training, merchandising, field marketing and more for retailers and manufacturers across all trade channels.

Headquartered in Chesterfield, Missouri - a suburb of St. Louis - Premium is comprised of thousands of employees covering all 50 states, Canada, the Virgin Islands and Mexico.

Family owned and operated, Premium is committed to a tradition of integrity, family values and doing what’s right for our clients and team members.

Known for our customized, consultative approach, Premium works hard to complement an experienced workforce with innovative answers to retail challenges. So whether you want to correct a simple out-of-stock situation or you need deep insights and analysis to help sharpen your retail approach, Premium has the expertise to help you achieve your goals.

Premium Retail Services. Results are in store.®

For more information, please visit or contact Brian Cameron, Vice President of Marketing & Communications at bcameron(at)premiumretail(dot)com or 636.534.2571.

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