Tour de Force CRM, Inc. is now Tour de Force, Inc.

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Name change reflects increasing focus on Business Intelligence and Business Process Optimization

Tour de Force
"Our enterprise feature set is more than CRM, more than SFA, and more than BI. We provide features [...] that are not found in other CRM products.”

Tour de Force CRM, Inc., a leading provider of enterprise customer relationship management, business intelligence, sales force automation, and business process optimization software solutions, has changed its name to Tour de Force, Inc. In addition to the corporate name change, the company has also unveiled a new logo and a new website at

Tour de Force is much more than CRM”, remarked Matt Hartman, President, CEO, and founder of Tour de Force, Inc. “The foundation of Tour de Force is customer relationship management (CRM) and sales force automation (SFA), however, the depth and breadth of the Tour de Force solution has grown immensely over the last several years. We have greatly expanded our business intelligence functionality with the release of the Build Your Own Reports (BYOR) reporting module, vendor based business intelligence, inventory based business intelligence, and our enhanced ability to integrate with business systems beyond accounting and ERP systems, such as phone systems, email servers, shipping systems, etc. With these capabilities, we are now able to provide our clients with extensive data warehousing capabilities as well.”

“In 2014, we began referring to the Tour de Force solution as a business process optimization (BPO) tool," continued Hartman. “While BPO has several different meanings throughout the space, to us, Business Process Optimization refers to our ability to touch all facets of our clients’ organizations in order to streamline processes and increase profitability. Our enterprise feature set is more than CRM, more than SFA, and more than BI. We provide advanced features that allow you to manage your Sales Planning and Goal Setting process, Marketing Automation, Construction/Public Bid Jobs, Support, Tickets, and Vendor Relationships. These are features that are not found in other CRM products.”

The corporate name change was driven by a desire to better align the company’s image with the products and services it provides. Over the past 2 years, Tour de Force, Inc. has rolled out subscription pricing and multiple versions of Tour de Force in order to provide scalable solutions that allow an organization to start with basic features and grow into the more advanced features over time. Tour de Force BI, released in 2014, is a streamlined business intelligence software solution that provides analytics, reporting, and dashboards, along with basic CRM features, at the low price of $25 per user per month. To better meet the needs of organizations that do not have the infrastructure to support an on-premise solution, Tour de Force will be rolling out a cloud/SaaS solution in late 2015.


Tour de Force, Inc. develops, sells, implements, and supports enterprise software solutions with a focus on customer relationship management (CRM), sales force automation (SFA), business intelligence (BI), and business process optimization (BPO). While Tour de Force was developed specifically for the distribution industry, it’s an ideal fit for any organization that operates in a B2B selling environment, and is currently being utilized in the Distribution, Manufacturing, Construction, Furniture Dealer, and Technology industries. To learn more about Tour de Force, including our full integration with Microsoft Outlook and over 40 leading ERP systems, visit

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Ashley Heath
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