The Customer Culture Imperative Wins Marketing Book of the Year 2015

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Dr Linden R Brown and Chris L. Brown, the author of the book “The Customer Culture Imperative” are honored to have been placed in the top 5 for best-ranked marketing books in 2015.

The authors of The Customer Culture Imperative, Dr Linden R Brown and Chris L. Brown, are honored to have won this award and proud to have been considered among the other 4 books in the top 5:

1. The Customer Culture Imperative - Dr Linden Brown and Chris L. Brown
2. Customer Innovation - Marion Debruyne
3. Winning Global Markets - Philip Kotler, Milton Kotler
4. Brand Shift - David Houle, Owen Shapiro
5. From Great to Gone - Peter Lorange, Jimmy Rembiszewski

The book was chosen after a rigorous process in which each of the 15 panelists of the Senior Advisory Board of Expert Marketers reviewed the short list of top 5 ranked books of 2014. The reviewers then individually ranked the top five choices in their personal order.

You can read more information about this award at http://www.marketingbookoftheyear.org.

For the first time, this groundbreaking guide unlocks the secrets used by Amazon, Virgin, Apple, Starbucks and salesforce.com. It creates a guide for success based on 3 years of scientific study drawing insights from more than 100 businesses to identify seven key factors. When implemented together these factors have been proven to drive superior business performance. Customer Culture is as fundamental to business performance as breathing is to living. It is the life force of a business.

Creating a customer-centric company takes more than making an investment in the customer service department and systems. It’s about building a culture in which the customer is at the heart of all decisions made within every function and unit. What’s best for the customer is best for the business. Make that a part of the DNA of your organization, and you will lead your company to unprecedented success.

"Creating unique customer engagements is an essential ingredient of the ‘Starbucks Experience’. Crafting an authentic culture is essential to insuring that all employees consistently execute and innovate the highest quality customer experience. Linden and Chris provide a unique framework and roadmap to build this culture within large and small organizations,” Arthur Rubinfeld, chief creative officer and president, Global Innovation and Evolution Fresh Retail, Starbucks.

About the Authors
Dr Linden Brown has authored and co-authored more than 15 books about marketing and strategy. He co-authored the latest edition of the #1 selling Australian university textbook, Marketing, with Professor Philip Kotler. Dr. Brown is chairman and cofounder of MarketCulture Strategies Inc., a Silicon Valley company focused on measuring the level of customer-centric cultures of organizations and the associated risks and opportunities.

Chris Brown is the former marketing director for Hewlett-Packard for the South Pacific Region including Australia. He is now a Silicon Valley-based management consultant.

The book is currently available for order at Amazon, Barnes and Noble and 8ooceoread

Read more at http://www.marketculture.com/the-customer-culture-imperative.html

-ENDS-

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Market Culture
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