CivicScience Enhances its InsightStore™ Platform to Give Users Greater Consumer Research Analytics Power

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Subscribers gain more features for mining, reporting on real-time market research data

CivicScience, Inc., the provider of the InsightStore™ enterprise platform for intelligent polling and real-time consumer insights, today announced a number of significant product enhancements that put greater control into users’ hands for viewing, analyzing, and reporting on real-time and historic consumer research data.

Subscribers to the InsightStore™, whose access allows them to study data from thousands of questions and over 30 million consumer response profiles, benefit from these new enhancements in a number of ways. Users will gain increased efficiency while viewing and analyzing large sets of data and enjoy a more customized experience to meet their specific research needs.

“We are extremely proud of this release, as it represents significant progress in delivering an enterprise-grade platform for conducting timely consumer research in a way that’s relevant, configurable, and more efficient for our customers. The bottom line: the InsightStore™ makes it friendlier and simpler to do complex consumer insights data mining and data analysis through the lens the user desires,” said Pedro Barelli, chief operating officer of CivicScience.

Users are now able to do the following within the platform:

  •     Custom scoring: This feature allows customers to create and apply their own custom scoring formulas in order to view response data in ways that are most meaningful to them. This feature provides a simple solution for converting response data into a single, trendable metric that’s easy to report and track. Users can also use custom scoring to create indices according to their definition.
  •     Custom groupings for poll answer options: This enhancement delivers more options for analyzing data within the platform based on how the user prefers to group any question’s response information. For example, custom groupings let a user toggle results between the original response view to one in which several answer options may be grouped or collapsed under custom labels. This feature also enables users to more easily discover insights based on those response groupings.
  •     Rapid visibility of data correlation strength rankings: This addition to the interface lets users more easily discover the most statistically-meaningful insights found between and across all questions in the InsightStore™. The feature automatically presents this data to users in search results, allowing them to more quickly determine where they should focus their analysis.
  •     Customized segment compare: In addition to the InsightStore™ allowing users to define their own segments based on any response or geographic attributes that are meaningful to them, the platform now also allows users to customize the comparisons of any two segments within the interface. This is achieved by adding, in just a few clicks, custom-selected questions to the segment comparison view. This means that any additional attributes found in the question library that a user values are easily added to segmentation analysis.

Trials of the InsightStore™ are available, and subscriptions start with one-year agreements. The solution is used by leading Fortune 1000 consumer brand and media companies, as well as by strategic partners such as those in market research services, business consulting, and agencies for marketing and advertising.

To request a demo of the InsightStore™, please visit: http://civicscience.com/the-civicscience-insightstore-schedule-a-presentation-demo/

About CivicScience
CivicScience, Inc. provides the leading intelligent polling and real-time insights platform, the InsightStore™. Its proprietary platform powers the world’s opinions and quickly gets that data to the decision makers who care. Every day, CivicScience polls ask millions of people questions related to thousands of topics, while its powerful data science and big data technology analyzes current consumer opinions, discovers trends as they start, and accurately predicts future behaviors and market outcomes. CivicScience polls run on hundreds of premier websites, in addition to its own public polling site at http://www.civicscience.com. CivicScience’s InsightStore™ is used by leading enterprises in marketing research, advertising, media, financial services, and political polling.

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Jennifer Sikora
CivicScience, Inc.
+1 (412) 260-0789
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Jen Bannan
CivicScience, Inc.
(412) 580-3675
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