Successful Cloud Concept Comes in a Box: dogado, Dell and Jelastic

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German hosting provider dogado using Jelastic cloud solution based on Dell technology grows by more than 300 percent

We saw growth rates of more than 300 per cent in the cloud market. It’s a solution that customers value quite quickly. By adding the Jelastic cloud appliance based on Dell technology, we’re giving customers another option and adding value.

Jelastic, Inc., the first company that introduced a new degree of freedom in the cloud with containerization for DevOps, released the results of a case study prepared by Dell which delves into dogado’s cloud solution, powered by Jelastic Cloud-in-a-Box on top of Dell PowerEdge VRTX.

Business Need

dogado wanted to launch a version of its highly successful Jelastic cloud service, where customers could launch appliance-based private clouds from their offices.

“Customers need solutions rather than technologies. We wanted an all-in-one device that was easy to install at a customer site, and we wanted to avoid spending lots of time connecting and configuring the appliance,” said Timo Mankartz, dogado Chief Executive Officer.


The company’s cloud service appliance is based on the Dell PowerEdge VRTX shared infrastructure solutions platform and is backed by Dell ProSupport.

Mankartz said, “The company has hundreds of Dell PowerEdge rack servers running on Intel® Xeon® processors across our data centres. They deliver around 10,000 virtual machines for our clients. Now, we’re migrating many of those servers to Dell PowerEdge R720 and R720XD servers powered by Intel® Xeon® processors. The VRTX solution’s noise and heat levels are very low. Customers can easily choose to have their system on-site, even if they don’t have a dedicated server room.”


-Hosting provider dogado grows by more than 300 percent in the cloud market
-Customers gain out-of-the-box private cloud appliance
-Performance and energy efficiency are guaranteed with Intel® technology
-Solution gains traction in market through expert support, including marketing
-Mutual events and partnership lead to global solution

Right for Jelastic, Right for dogado

dogado successfully tested a Dell PowerEdge VRTX platform with the support of Jelastic personnel. “The platform delivered great performance, simplified management and worked perfectly with Jelastic. We came to the conclusion it was the all-in-one solution we needed for our customers’ private clouds rather than simply the rack servers,” said Mankartz.

Ruslan Synytsky, CEO and Co-founder of Jelastic confirmed, “We closely evaluated offerings from other vendors and quickly realised that Dell PowerEdge VRTX running on Intel® Xeon® processors was the right solution for our high-availability applications. It is extremely flexible and it scales in public, private and hybrid clouds.”

Since finishing the tests, dogado has been working on the final configuration for its Dell PowerEdge VRTX shared infrastructure solution platforms. “Each chassis will contain up to four server nodes, these being either Dell PowerEdge M520 or M620 blade servers with Intel® Xeon® processors. They can run both Linux and Microsoft software with virtualization predominantly through Linux KVM and Microsoft Hyper-V. As part of the Jelastic cloud solution, the servers will support a virtual machine for each customer service running on the chassis,” said Mankartz.

Intel® Technology Boosts Market Opportunity, Attracting Customers

Mankartz was keen to stress that a key reason for Jelastic running so well on the VRTX is the Intel® technology in the Dell PowerEdge nodes. “dogado standardised on Intel® technology years ago. The fact that the Dell solution runs Intel® technology is an advantage for us and for customers. For dogado, it means our solutions will appeal to a large market, and for customers it means they gain unbeatable reliability and energy efficiency for their private cloud infrastructures,” he concluded.

“The fast growth of production applications on dogado’s public cloud platform proves that user satisfaction is high.” said Synytsky. “The ability to run Jelastic cloud-in-a-box on top of Dell PowerEdge VRTX achieves a new level of effectiveness and productivity of IT business processes, critical for enterprise clients in private and hybrid clouds.”

Customer Satisfaction is High for Appliance Offering

Already, dogado has received requests from customers regarding the all-in one Jelastic cloud. They include a global vehicle manufacturer. “When we speak to customers, we talk about the VRTX solution’s modular strengths. Customers like the idea that it can scale with their changing requirements, providing CPU, RAM and storage capacity according to demand,” said Mankartz. “A key advantage, of course, is that we can deliver a highly available appliance out of the box. With the servers, storage and networking combined, it can be configured in no time.”

Business Expects the Growth within the Cloud Market

The company expects the arrival of the appliance-based solution to spur sales to even greater heights. “The last few years, we saw growth rates of more than 300 per cent in the cloud market. It’s a solution that customers value quite quickly. By adding the Jelastic cloud appliance based on Dell technology, we’re giving customers another option and adding value to our entire Jelastic proposition,” commented Mankartz. “dogado gets support from an organisation that understands our industry. The Dell team that we work with has plenty of experience with hosting and cloud companies, which gives us peace of mind. Crucially, it can provide us with marketing support, which is really important as we continue in the launch phase of our appliance solution.”

The complete case study can be viewed here.

About dogado

Since 2000, dogado has developed and marketed reliable and innovative hosting services for customers worldwide. The Cloud Sourcing Company from Germany hosts the Jelastic Cloud in Host Europe’s certified high performance data center. Independent testing organization TÜV Trust IT audited Host Europe’s data center and infrastructure for the security of cloud-based services. dogado was awarded the with highest award in the German hosting industry, The Hosting Service Provider Award 2013.

For more information, visit

About Dell

For more than 30 years, Dell has played a critical role in transforming computing, enabling more affordable access to technology worldwide. Our entire business is aligned to address the unique needs of large enterprises, hosters, public institutions, small and medium businesses. With our more than 100,000 team members worldwide, we as Dell are relentlessly focused on delivering technology that works harder for our customers and is more accessible to people and organizations around the globe. For more information, visit

About Jelastic

Jelastic, Inc. is the first company that introduced a new degree of freedom in the cloud with containerization for DevOps. Jelastic is a venture-backed enterprise software company that enables enterprises, systems integrators and hosting service providers to unleash the full potential of the cloud to generate superior ROI and efficiencies. Investors in Jelastic are Almaz Capital, Runa Capital and Maxfield Capital.

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