San Francisco, CA (PRWEB) March 11, 2015
Tapcentive (http://www.tapcentive.com), an in-location marketing platform that unifies mobile interactions with physical experiences to captivate consumers and drive retail and brand engagements, today released full software development kits (SDKs) for iOS and Android. With these SDKs, forward-thinking marketers and app developers can quickly and easily experience the full power of the Tapcentive marketing platform by adding immersive, brandable in-location experiences to their own mobile apps.
Rather than forcing marketers to choose between the two most dominant mobile engagement technologies on today’s smartphones -- Near-Field Communication (NFC) or Bluetooth Low-Energy (BLE) – Tapcentive’s first-of-its kind platform implements the best of each for iOS and Android to deliver consistent user experiences and maximize consumer reach. Tapcentive’s SDKs insulate the marketer and developer from the differences in the technologies and underlying mobile operating system platforms to get them in market quickly. As a result, marketers and mobile app developers can spend less time on technology implementation and more time developing and refining content that delivers the desired response from consumers.
“We believe the best in-location mobile marketing is built on a highly visible technology that consumers can see, understand, learn and use repeatedly to receive satisfying incentives and rewards. With this mobile SDK, our aim is to help marketers save time and money in launching in-location mobile engagement initiatives and to get results that aren’t possible with traditional beacon platforms,” said Tapcentive CEO Dave Wentker. “Today’s consumers want simple, seamless experiences between their visits to physical retail locations and their (mobile) shopping and online interactions with a brand. With the release of our SDKs, we are making it possible for marketers and developers to transform their mobile applications with immersive, in-location experiences via a simple, one-time integration.”
The SDKs complete the Tapcentive platform, which includes a cloud-based location and incentive management service, engagement hardware called Touchpoints, and test apps for iOS and Android available through the Apple and Google Play stores. Access to the platform starts by creating a free account through the Tapcentive website at https://www.tapcentive.com/index.html#/signup. Each account is provisioned with two virtual Touchpoints that enable marketers to use their existing iOS devices, beacons, NFC tags and Android devices to experience the full power of the Tapcentive platform using the devices and technologies they already have available.
Through the cloud-based Tapcentive Manager, marketers and developers create and deploy their own incentives, choosing from a number of pre-built, gamified incentives or building from scratch. The Manager also enables marketers to segment mobile audiences, manage limit settings and locations, and access data-rich reports that track all tap activities, offer and reward delivery, and redemptions.
“We have built exactly what companies have been asking for – a solution that extends reach and makes customer-originated mobile engagement part of a brand’s overall marketing strategy, with a full suite of tools and capabilities that gets brands and their apps up and running and in market as fast as possible,” Wentker added.
Removing the “Creepiness Factor” from Hidden Beacons
Unlike hidden beacon technologies that can be perceived by consumers as intrusive, Tapcentive Touchpoints are visibly branded icons that provide a clear and simple call-to-action for consumers. The icons are intended to be deployed prominently in-location, where consumers seek them out and choose to engage with a tap of their phone.
“Tapcentive’s approach to in-location marketing is to offer consumers a visible and tangible icon in the form of our Touchpoint hardware to physically interact with and receive mobile incentives while inside retail stores or other venues. However, we also know that evaluating the software capabilities of the platform needs to be simple to accomplish without ordering hardware from us,” says Mike Lindelsee, Tapcentive’s chief technology officer. “With the tools we are providing, marketers and developers can now easily deploy various consumer experiences and test the full capabilities of the Tapcentive platform in their own apps by simply signing up and downloading software.”
For more information about Tapcentive’s SDKs and in-location marketing platform, or to schedule an interview, please contact Vanessa Horwell at 305-749-5342 ext. 232 or at vhorwell(AT)thinkinkpr.com, or Amanda Williams at 305-749-5342 ext. 238 or at awilliams(AT)thinkinkpr.com.
Tapcentive website: http://www.tapcentive.com
Tapcentive SDK: https://www.tapcentive.com/index.html#/beacon-ble-nfc-mobile-api-sdk
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About Tapcentive
Tapcentive is an in-location mobile engagement platform that is transforming how businesses engage with their consumers through NFC- and BLE-powered Touchpoints that deliver immersive mobile experiences and drive loyalty. The Tapcentive platform includes developer tools and a cloud-based admin portal for managing incentives, locations, and engagement metrics that together, allow marketers to easily design and deploy engaging campaigns. The Tapcentive platform hosts a set of pre-built incentive program types and gamification features that can be integrated with existing apps and loyalty programs to create fun and immersive experiences that amplify the reach of a brand or a venue’s marketing strategy. For more information, please visit http://www.tapcentive.com.