Schubert b2b Welcomes Two Marketing Communications Professionals

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Kate Smith has been hired as a graphic designer and Lisa Goetz has been hired as a public relations executive.

Goetz (L), Smith (R)

Adding Katelyn and Lisa to our team of B2B strategists allows us to use innovative design and content in positioning a client’s brand as a leader in its industry.

Schubert b2b, a top tier tech marketing agency, today announced that it has hired Katelyn Smith as a graphic designer and Lisa Goetz as a public relations executive.

In her new role, Smith is responsible for creating the visual brands for Schubert’s clients. She will provide graphic design services for marketing and advertising collateral, as well as website, interactive and trade show projects.

Goetz is responsible for writing content, managing media relations and implementing social media outreach for technology-based B2B clients. She also contributes to integrated marketing communications programs for Schubert b2b’s clients and to the agency’s own public relations efforts.

“Key components in Schubert’s success in building brand leaders is incorporating engaging design and developing and promoting original content,” said Rich Carango, president of Schubert b2b. “Adding Katelyn and Lisa to our team of B2B strategists allows us to use innovative design and content in positioning a client’s brand as a leader in its industry.”

Previously, Smith provided graphic design services to Integral Systems Corporation, Partners Design, and Kutztown Heritage Center. She graduated from Kutztown University with a bachelor of fine arts in communication design.

Goetz previously served as the editor of the Monitor, a B2B trade journal in the equipment finance space published by Xander Media Group. She also served as communications director for the Allegheny County Medical Society, a professional association for physicians in western Pennsylvania. She graduated from Duquesne University with a Ph.D. in English literature and the University of Pittsburgh with a master’s degree in English literature and a bachelor’s degree in nonfiction writing.

About Schubert b2b
Schubert b2b is a full-service integrated marketing communications (IMC) agency focused 100% on strategic business-to-business programs that help clients generate leads, grow revenue and gain market share. Schubert delivers its affordable, world-class marketing to create brand leaders in technology-rich industries as diverse at biotech, chemicals and computer software. Schubert is a member of ICOM, a global network of marketing communications agencies. For more information visit http://www.schubertb2b.com or http://schubertb2b.com/blog.

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Scott Clark
Schubert b2b
+1 (610) 269-2100 Ext: 225
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