Christie Rolls Out Experiential Advertising Network to First 200 Lobbies in Theatre Chains Across America

Share Article

Christie's ad-based network provides revenue generator and customer engagement.

News Image
Just as CEN is doing with Emagine Entertainment, which recently opened a new, upscale movie theatre concept, we can help customers create a new network, expand upon it, or monetize an existing one.

Christie® continues its strong presence in the digital signage market with the rollout of Christie Experiential Networks® (CEN), in 200 theatre lobbies across the U.S., beginning with these theatre chains: Missouri's Wehrenberg Theatres; Michigan-based Emagine Entertainment; New Jersey's Frank Theatres; Florida's EPIC Theatres; and Spotlight Theatres in Georgia. The rollout demonstrates Christie's ability to deliver sophisticated advertising campaigns that communicate with and engage the modern, tech-savvy consumer in a wide range of markets.

The announcement coincides with the debut of CEN at DSE 2015 in Las Vegas, March 10 – 13. Christie is showcasing an array of innovative media solutions and digital destinations including interactive one-sheet kiosks, award-winning Christie Velvet® LED tiles and ultra-high resolution LCD touch panels. They are part of the many scalable systems featuring user-driven video walls, projection mapping, and multi-side immersive environments.

“Just as CEN is doing with Emagine Entertainment, which recently opened a new, upscale movie theatre concept, we can help customers create a new network, expand upon it, or monetize an existing one,” noted Kevin Romano, senior director, Global Media, at Christie. “We offer a la carte products and services, as well as integrated solutions through our Christie THREE SIXTY digital media teams. Services include comprehensive strategy planning, content creation, interactive programming, system design, deployment and nationwide monitoring and maintenance. Christie can also connect the experiential digital network with pre-existing digital menu boards, directional signage and box-office signage to create a unique and engaging experience.”

About Christie

Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio, Inc., Japan. Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images. Visit http://www.christiedigital.com for more information.

Follow Christie:
Facebook.com/christiedigital
Twitter.com/christiedigital
http://www.christienetworks.com

“Christie” is a trademark of Christie Digital Systems USA, Inc., registered in the United States of America and certain other countries.
Other company and product names may be trademarks or trade names of their respective owners.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

John Berkovich
Visit website