The latest advancements and therapies in the fields of ophthalmology and audiology seek to eliminate eye disease as well as hearing damage in the foreseeable future.
New York, NY (PRWEB) March 13, 2015
Mediaplanet today announces distribution of its 3rd cross-platform edition of “Vision and Hearing Health,” dispensing readers with useful and practical tips to maintain their vision and hearing health, as well as providing hope to those living with some form of vision or hearing impairment. The latest advancements and therapies in the fields of ophthalmology and audiology seek to eliminate eye disease as well as hearing damage in the foreseeable future.
Marlee Matlin and Katie Leclerc, actresses from ABC Family’s hit show “Switched at Birth” grace the cover of the print publication. Through an exclusive interview, these women share the importance of a positive outlook and explain how a hearing disability should not hold anyone back from achieving their dreams. Award-winning tenor, Andrea Bocelli, also opens up about the program that he has collaborated on with the researchers at MIT, which is an initiative to provide the visually impaired with wearable devices to improve, or even restore, sight. He states “Our duty is to find solutions for new generations, hoping to succeed in improving young people’s lives, as well as to try to give our contribution in building a better world.”
The print component of “Vision and Hearing Health” is distributed within this weekend’s edition of USA Today in New York, Philadelphia, North Central Florida, Dallas, Carolina, San Francisco, Boston, and Nashville, with a circulation of approximately 450,000 copies and an estimated readership of 1.3 million. The digital component is distributed nationally through a vast social media strategy across a network of top news sites and partner outlets. To export the digital version of the campaign, click here.
This campaign was made possible with the support of Usher Syndrome Coalition, American Optometric Association, Foundation Fighting Blindness, Hearing Loss Association of America, Alexander Graham Bell Association for the Deaf and Hard of Hearing, EPIC Hearing Healthcare, American Speech-Language-Hearing Association, Perkins School for the Blind, Alkeus Pharmaceuticals, Cochlear Americas and many more.
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.