Mashable Announces Mashable Collective

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Mashable redefines storytelling for the mobile, social era with the announcement of a team dedicated to emerging formats and mixed media.

Mashable, the leading media company for the digital generation, today announced Mashable Collective, a creative group within the company that will experiment with formats and bring mixed media to Mashable content on its owned channels and social networks, as well as bridge the viral loop offline at the company’s and partnership events.

Mashable Collective will work with emerging platforms, creative tools and new technologies to interact with the Mashable community on the platforms and networks they are already living and creating in.

Mashable Collective is an extension of the work that the company’s visual storytelling team has been doing in conjunction with the company’s social & community team, editorial team and brand partners. The group will be leading the conception and production of mixed media both on and offline through networks such as Vine, Instagram, Snapchat and emerging platforms, as well as experimenting with new formats on Mashable’s owned channels and events.

“Mashable has always been an early adopter of using the latest formats to connect with our community, and with the creation of Mashable Collective, we are tackling creative, community and distribution for this next mobile, social era,” said Stacy Martinet, Chief Marketing Officer of Mashable. “This is a moment in media when creativity is leading the charge, and Mashable will be on the front lines.”

Mashable Collective will work with Mashable’s community and brand partners to push the boundaries of storytelling through programming and projects. The division will be an integral part of Mashable’s larger Marketing department and be led day-to-day by Jeff Petriello, Director of Creative Development.

“At Mashable Collective, we are very passionate about working with our community and starting the dialogue about the amazing things being created on the web. We are in a renaissance of creation and have an unprecedented amount of tools at our fingertips. People are able to do everything from tell an entire story in under six seconds to film a full-length documentary with the phones in our pockets,” said Petriello. “Mashable Collective sees this opportunity and looks forward to empowering the Mashable community, team and brand partners to become part of the conversation and tell their own stories. It is an investment in the future.”

Mashable Collective will explore emerging platforms, tools and technologies to build programs that enable the Mashable community, newsroom and brand partners to showcase their creative expression in new ways.

About Mashable:
Mashable is a leading source for news, information and resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable’s 42 million unique visitors worldwide and 21 million social media followers are one of the most influential and engaged online communities. Founded in 2005, Mashable is headquartered in New York City with offices in San Francisco, Los Angeles and London.

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