StreetTrek Solutions, Motorola Application Provider, Launches New Branding, Expanded Website

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StreetTrek Solutions, provider of software for Motorola MOTOTRBO™ Professional Digital Two-Way Radio Systems, has launched an expanded website reflecting a new branding approach for its growing product portfolio.

StreetTrek Solutions, a premier provider of software for Motorola MOTOTRBO™ Professional Digital Two-Way Radio Systems, recently launched a redesigned and expanded website, streettrek.com, reflecting a new branding approach for its growing product portfolio.

Formerly known as StreetTrek, the Brooklyn-based company has rebranded itself as StreetTrek Solutions to showcase a broader range of products beyond its flagship StreetTrek GPS tracking and asset management software for MOTOTRBO™ digital radios.

"Because GPS software is only one part of what we do, we made the decision to change the company name and to rethink our product category names to align them with their benefits to end-users," said President Leonard Knigin. For example, StreetTrek Mail Servers, which enable the transmission of work orders from various applications over MOTOTRBO™ radios, have been rebranded as JobTrek Servers. The product formerly known as TrboDVR Platinum Server has been rebranded as VoiceTrek Server, to reflect its ability to record voice traffic over MOTOTRBO™ radios.

The new website is also designed to generate leads for authorized Motorola dealers looking to expand their sales of MOTOTRBO™ radios by adding software applications. "We are in the process of developing a dealer locator that will enable an end-user to find the Motorola dealer closest to them," Mr. Knigin said. "Our first step is to reach out to the nationwide pool of dealers to gather their location and contact information. As we receive this information, it will be added to our database and rolled out to the website dealer locator." Authorized Motorola dealers who have not done so can enter their contact information at streettrek.com/dealerinfo.

Additional innovations on the website are comparison charts that enable dealers and users to quickly identify the StreetTrek Solution that meets their specific needs. Also available are downloadable product sheets that dealers can offer their clients to demonstrate the benefits of each solution. "Our goal is to partner with Motorola dealers to facilitate MOTOTRBO™ and StreetTrek Solutions software sales," Mr. Knigin said. "We see our new website as a great tool to help them match our product offerings with their customers' requirements."

Motorola dealers who were not able to visit StreetTrek Solutions at the recent Motorola Channel Partner Expo in Las Vegas can access the company's MOTOTRBO™ software experts to discuss their clients' unique requirements by calling toll-free: 866-531-7676.

About StreetTrek Solutions
As an authorized Motorola Application Provider, StreetTrek Solutions’ sole focus is designing and optimizing software for MOTOTRBO™ Professional Digital Two-Way Radio Systems. The company’s heritage in the two-way radio business gives it unique expertise to design and support solutions for Motorola radio systems. StreetTrek Solutions is a division of Comtran Associates, a premier wireless communications specialist with over 50 years of experience. Comtran is an authorized Motorola Two-Way Radio Dealer and Application Provider. In addition, Comtran has earned the designation of Motorola Platinum Partner – the highest level of recognition provided by the company.

Contact:
Mark Preiser
Office 631-232-3033
Cell 631-921-1847

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Mark Preiser
Cameron Advertising
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