Adult Stores in the US Industry Market Research Report from IBISWorld Has Been Updated

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The increasing social acceptance of sex toys has boosted demand for erotic retailers. For this reason, industry research firm IBISWorld has updated a report on Adult Stores in its growing industry report collection.

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Fifty Shades of Grey popularized certain sex-enhancement products, significantly boosting industry sales.

Escalating external competition from online and mainstream adult product retailers, which increasingly carry vibrators and other erotica, has pressured growth in the Adult Stores industry. Over the past five years, as shoppers enjoyed the benefits of purchasing adult products online, which include anonymity, wider purchase selection and lower prices, industry revenue grew moderately. According to IBISWorld Industry Analyst Lucas Isakowitz, “The widespread acceptance of sex paraphernalia, evidenced by increased sexuality on TV and the introduction of some adult products in mainstream stores such as Walmart and CVS, has helped boost demand for industry stores. For example, Fifty Shades of Grey, an international best-selling book that features erotica, popularized certain sex-enhancement products, significantly boosting industry sales.” Overall, industry revenue is projected to grow an annualized 0.7% in the five years to 2015, to reach $1.4 billion (including projected growth of 1.3% in 2015).

The increasing prevalence of sex toys and paraphernalia in mainstream media has boosted industry demand in the past five years. The sale of sex toys currently accounts for the vast majority of Adult Stores industry revenue. Popular sex toys include vibrators, rubber penises, lubrication, anal beads, penis rings, rubber vaginas, blindfolds, feathers, harnesses, strap-on penises, furry handcuffs, bondage gear and other devices related to sexual activity. “On the other hand,” says Isakowitz, “the sale of adult content media at industry stores has decreased significantly over the past five years as pornographic material has increasingly become available online for free.”

Through 2020, the industry is anticipated to benefit from rising disposable income, which will increase spending on adult paraphernalia. Furthermore, growing social acceptance of sex paraphernalia is expected to further boost industry sales. Overall, industry revenue growth is expected to accelerate over the next five years. Still, industry growth will be constrained by the increased sale of adult products online. This will likely keep prices for many popular adult store products low, resulting in tight profit margins for industry operators.

For more information, visit IBISWorld’s Adult Stores in the US industry report page.

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IBISWorld industry Report Key Topics

This industry includes companies that primarily retail sex paraphernalia, or erotica, including pornographic DVDs and magazines and sex toys and enhancement products. Stores that primarily sell movies are excluded from the industry. This industry also excludes revenue from all goods sold off premises, such as online, through mail-order catalogs or over the phone.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

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