mRELEVANCE Launches Creative Tax Promotion Campaign for Essex Homes

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mRELEVANCE, LLC is excited to announce the launch of the “Twice as Nice” tax promotion campaign for Essex Homes in Columbia, South Carolina. The promotion campaign is designed to capture the attention of new home buyers with a creative tax promotion message and graphic.

"Twice as Nice" Tax Promotion Flier

"Twice as Nice" Tax Promotion Flier

Everyone hates filing their taxes, but Essex has made it pretty sweet to file them and double your refund

“Twice as Nice” was developed to promote new home sales and increase leads; this clever promotion offers home buyers a discount on a new home that doubles their tax refund. This is a great incentive for buyers looking to get into a new home this spring, as it allows them to double their refund (up to $5,000) when they purchase a new Essex home in the Columbia market by April 30, 2015.*

“Getting buyers to connect with a builder online is a crucial first step to get them to visit a community and eventually purchase a new home,” said mRELEVANCE Managing Partner Carol Morgan. “This promotion campaign is designed to drive traffic to Essex Homes both online and to the communities. Everyone hates filing their taxes, but Essex has made it pretty sweet to file them and double your refund!”

Essex Homes currently builds in more than 25 communities throughout the greater Columbia area. With a wide variety of floor plans and price points, home buyers can choose to live in Columbia’s beautiful lake country or closer to the hustle and bustle of downtown. Once buyers have selected the community and home of their choice, they must provide Essex Homes with a copy of their 2014 tax return and sign a contract on a home by April 30, 2015. Essex Homes will then double their tax refund up to $5,000.

To learn more about Essex Homes’ tax incentive, visit the builder’s Facebook page and click on the “Tax Promo” tab. For more information on Essex Homes, visit

To learn more about the innovative and strategic promotions that mRELEVANCE can create, contact mRELEVANCE at 770-383-3360 or visit MarketingRELEVANCE

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Bryan Nonni

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