Our direct mail programs can facilitate growth and loyalty for clients looking for innovative ways to reach consumers
Atlanta, GA (PRWEB) March 12, 2015
Impact Mailers is proud to introduce a new innovative plastic postcard direct mail product to the fitness industry at IHRSA 2015.
The Impact Mailer is a durable, credit card-thick (30 mil) plastic postcard and a solution for Fitness Clubs looking to expand their membership base through direct mail. The Impact Mailer cuts through mailbox clutter with a high gloss plastic finish and breakaway cards and key tags. The plastic credit card feel and thickness has an immediate perceived cash value to the consumer and gets noticed in a crowded mailbox full of conventional paper mailers, catalogs and coupons. Breakaway cards and key tags allow the club owner a wide range of possibilities to utilize the mailer as a temporary/trial membership card, customer referral card, personal training/tanning/massage giveaways, etc.
The durable plastic construction contributes to an increased shelf life, allowing longer expiration dates and extending the reach of each piece. Variable data capabilities enable full personalization of each mailer to the household, with customer-specific messaging and offers. Barcoding and available magnetic stripes allow full integration with the Club’s point of sale system. Tracking response and return on investment has never been easier. The Impact Mailer can be utilized as both a loyalty program to existing members as well as an acquisition piece to grow a Club’s membership base. Households surrounding the Club location are targeted based on demographics and geography that best match the Club’s existing membership profile. Current members can be suppressed from the mailing, creating the perfect acquisition piece. Impact Mailers provides full, turn-key service to the Club owner/operator with graphic design, targeting, printing and mailing services.
About Impact Mailers:
Impact Mailers, LLC is a full service direct mail advertising agency. Their team of sales, design and production professionals have a combined experience of more than 75 years in the direct mail advertising industry. "Our direct mail programs are ideal for businesses looking for an innovative way to reach consumers, grow their customer base and promote loyalty," adds Patrick Casey (Vice-President of Marketing). To learn more about Impact Mailers visit their site by clicking on the following link: Fitness Club Direct Mail Marketing