Lauder Institute Co-hosts Major Conference on US Business Opportunities in Cuba

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Business leaders, economists and Cuba experts gather April 1st in NYC to explore opportunities and issues U.S. firms face when entering the emerging Cuban market

The University of Pennsylvania's Lauder Institute will join Knowledge@Wharton to co-host a major conference April 1, 2015 in New York City for senior U.S. executives to gain insight into the legal and economic challenges of doing business in Cuba. The event, titled the “Cuba Opportunity Summit: High-Velocity Growth,” will help businesses develop strategies for entering this previously untapped market.

“Unleashing Cuba’s potential in the global economy is essential to fostering change from all perspectives, and it will hopefully lead to a more integrated Caribbean region,” said Mauro F. Guillén, director of The Lauder Institute and a professor of management at the Wharton School of the University of Pennsylvania.

The Lauder Institute, which offers advanced business and cultural studies through a joint Wharton MBA and MA in International Studies degree program, has longstanding experience in exploring the mechanics of Cuban society and economy. In January, Lauder hosted an Immersion Program in Cuba, which gave Lauder MBA/MA candidates students a unique opportunity to gain insight into contemporary perspectives on business opportunities as well as the causes and consequences of the Cuban Revolution and its implications for native Cubans.

The Cuba Opportunity Summit is a unique learning and networking forum for companies looking to leverage the Cuban market in order to drive growth. It is expected to attract 200 senior-level executives and decision makers from across a variety of sectors including infrastructure, agriculture, retail, tourism, transportation, technology and the knowledge economy.

Presentations will focus on education and real-world case studies designed to provide a strategic roadmap for entry into the Cuban market. In addition to keynote presentations, the summit will feature panels and extensive time for Q&A, discussion among participants, and networking opportunities.

The full agenda for the conference can be found at http://knowledge.whartonevents.com/cuba/agenda.

The one-day conference will take place April 1st at the W Hotel Times Square, 1567 Broadway, New York, NY. Registration information can be found at http://knowledge.whartonevents.com/cuba/registration. Press interested in the event should email communications(at)wharton(dot)upenn(dot)edu.

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About the Lauder Institute:
The University of Pennsylvania’s Lauder Institute, founded in 1983, combines a world–renowned Wharton MBA with a Master’s in International Studies. Advanced language and foreign culture training, a two-month in-country immersion program, and a research project from the School of Arts & Sciences all prepare Lauder Fellows for the ever-evolving global economy. This year’s offerings include the new Global Program for students who are already fluent in several languages. Graduates join the diverse, supportive and committed worldwide Lauder community – continuing a nearly 30-year tradition of international business leadership. The Lauder Institute also offers an MA/JD joint degree. For more information, visit http://www.lauder.wharton.upenn.edu.

About the Wharton School:
Founded in 1881 as the first collegiate business school, the Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. With a broad global community and one of the most published business school faculties, Wharton creates economic and social value around the world. The School has 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 9,000 annual participants in executive education programs annually and a powerful alumni network of 93,000 graduates.

About Knowledge@Wharton:
Knowledge@Wharton is the online business analysis journal of the Wharton School of the University of Pennsylvania. The site, which is free, captures relevant knowledge generated at Wharton and beyond by offering articles and videos based on research, conferences, speakers, books and interviews with faculty and other experts on global business topics.

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Allison Bozniak
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