OnTrak Software Offers WSWA 2015 Attendees Innovative Tools to Control POS Marketing Costs

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Visit WSWA Booth #101 to Learn Why Leading Wine & Spirits Distributors Turn to OnTrak Software to Gain Unmatched Efficiency for Menus, Permanent POS and Sampling Events

OnTrak Software today announced its participation at the Wine & Spirits Wholesalers of America (WSWA) 72nd Annual Convention & Exhibition at Grande Lakes in Orlando, Florida.

Arming beverage companies with powerful software tools since 2007, OnTrak helps wine and spirits distributors obtain the control, tracking, recovery and measurement capabilities they need to cut waste, streamline operations and increase ROI on Point-of-Sale (POS) marketing. During this year’s WSWA event, in Booth #101, OnTrak will highlight:

  •     MenuTrak™ - Automates order workflow, including configuration, approval and production of custom beverage menus and signs; eliminates errors and reproofs and reduces time-to-market; tracks and manages POS costs and improves supplier bill-back recovery.
  •     PermaTrak® - Controls permanent POS inventory from receipt, to order, through picking and placement; tracks POS costs and retail value, and can assist in complying with local regulations.
  •     SampleTrak™ - Records and reports on beverage samplings, including what was sampled, where and to whom, with tasting comments; tracks sample inventory costs and recovers supplier bill-backs.

“Three of the top 10 wine and spirits wholesalers in the United States depend on OnTrak Software to track and manage the impact of their investment in POS Marketing,” said Denis Clark, EVP at OnTrak Software. “What they tell us is that they have finally gained control of a segment of their business that contributes directly to their bottom line by converting shoppers into buyers at the point of sale through high quality and timely POS marketing campaigns. Additionally, OnTrak has over 100 distributors with nearly 5,000 users tracking and managing their POS initiatives.”

For more information about OnTrak’s products for wine and spirits distributors, visit http://www.ontraksoftware.com/wine-spirits-wholesalers.

For more information on WSWA 2015, visit http://www.wswaconvention.org.

About OnTrak Software
OnTrak Software is a marketing technology company that develops point-of-sale (POS) tracking software to help beer, wine and spirits wholesalers track, measure and manage all POS marketing and promotional materials, including custom and temporary printed signage, permanent displays, custom wine menus, and beverage sampling events. Visit http://www.ontraksoftware.com.

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Matthew Zintel
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