SAN MATEO, Calif. (PRWEB) March 12, 2015
MyBuys, the leading provider of coordinated personalization solutions for display ads, email, websites and mobile, will host an exclusive webinar featuring Jim Nail, principal analyst at Forrester Research, on March 24 at 1 p.m. EST.
In “Cultivate, Don’t Acquire, Customers,” Nail will explain how to connect marketing initiatives to shoppers’ purchase cycle with Forrester’s RaDaR framework. Attendees will gain a new perspective on allocating marketing budgets effectively across a myriad of channels and create a strategic marketing approach that meets consumer needs.
“Marketing in the digital age means engaging with your customers at every point along their path to purchase,” said Rita Brogley, president and CEO of MyBuys. “Jim will draw on his expertise in digital marketing to provide attendees with valuable insight into creating a marketing plan that reaches consumers at each stage of the customer lifecycle.”
Nail has 30 years of marketing experience, and his early work at technology startup AdSmart put him at the forefront of online advertising. He previously served on the board of the Word of Mouth Marketing Association and has spoken at several major industry conferences. Currently, Nail analyzes marketing optimization and online video, as well as the evolution of television advertising and the digital transformation of advertising agencies.
MyBuys builds comprehensive profiles based on individual shopping behavior then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations for retailers. The company was named the #1 personalization provider in the Internet Retailer 2014 Top 500 for the sixth year in a row. Eighty five of the IR 500 and ninety eight of the IR second 500 named MyBuys as their personalization provider.
To register for the webinar, visit http://www.mybuys.com/landing-pages/forrester-webinar/
MyBuys provides coordinated personalization solutions for display ads, email, websites and mobile devices to retailers, brands and agencies. We automate and deliver billions of targeted offers each day using our Active Shopper Database comprised of the behaviors and purchase intent of 250 million consumers. MyBuys has been named the top provider of personalization solutions to the IR500 every year since 2009, and is headquartered in Silicon Valley, with offices in Ann Arbor and New York. Visit http://www.mybuys.com for more information.