YPM will serve an additional 65 media brands equating to over $45.0M in additional media revenues in its overall portfolio.
Irvine, CA (PRWEB) March 16, 2015
YPM, Inc. of Irvine, California announced today the acquisition of the media account portfolio of Ketchum Directory Advertising (“KDA”), effective March 6, 2015.
KDA has an extremely long and respected history in the directional marketing/search space, with the firm at one time being owned by global media agency Omnicom Media Group, Inc. In 2009, this division of Omnicom was sold to private owners and has operated as such until this YPM acquisition. This is YPM’s third acquisition of a directional/search media agency over the past 6 years, one of which was Chicago based Grey Directory Marketing, Inc.
Considered the premier directional/search agency in the U.S.A., and largest by overall online and offline revenue under its media management, post transaction, YPM will serve an additional 65 media brands equating to over $45.0M in additional media revenues in its overall portfolio.
Steve Lendino, President of YPM, stated, “For many years, Ketchum Directory Advertising has been a highly regarded media buying organization in the local directional media world, with tremendous strengths and brands. We are excited to work with the fantastic brands coming to YPM to shape their local search media allocation into the future.”
About YPM, Inc.:
YPM represents international, national and regional brands with a comprehensive and tactical online/offline search strategy for hyper local sales penetration. Through 34 years of local call generation insights, YPM has become the analytical destination for brick and mortar brands seeking prudent, local media investments, in print, digital and mobile media lead generation.
YPM’s goal is to provide best in class tailored service to support the growth of businesses by connecting them to their customers. YPM’s services span across print yellow pages advertising and digital media services including internet yellow pages, search engine optimization, search engine marketing, mobile advertising, social media marketing, and more.
Vice President, Interactive