CallFire Integrates Salesforce To Provide Seamless Customer Contact Experience

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Partnerships with Leading CRM Solutions Enable Businesses to Better Track Leads and Drive Conversions

CallFire, Inc., the cloud-based text and voice platform that helps organizations market to their target audiences, today announced its integration of Salesforce, providing businesses with a fully synced end-to-end solution for managing communication with customers. Now, CallFire users can incorporate and update Salesforce Customer Relationship Management (CRM) data and reports in real time to seamlessly manage all aspects of their voice and text campaigns. In addition, the company today announced similar capabilities with Zoho, which is also compatible with CallFire’s suite of telephony products, including voice and text broadcast and cloud call center.

“CRM solutions like Salesforce house a wealth of information that is critical both to the sales process and in maintaining existing client relationships,” said Vijesh Mehta, CTO of CallFire. “Many contact solutions don’t fully take advantage of all that rich data though. By leveraging Salesforce reports, and not just contacts, our users get the whole picture on their interactions with customers, combined with the easiest possible way to reach them.”

Businesses will now be able to connect their sales and marketing campaigns with Salesforce and other CRM systems, importing and syncing reports and custom columns and removing duplicate or incorrect numbers, before conducting outreach through any of CallFire’s platform of voice and text products. During the course of a campaign, interactions with customers are automatically updated, or can be logged manually, and are pushed back to the Salesforce CRM, completing the holistic workflow.

To learn more about CallFire’s integration with Salesforce and other CRM solutions, visit: http://www.callfire.com

About CallFire
CallFire, Inc. provides phone and text services to help organizations of all sizes efficiently communicate with customers, prospects and other constituents. The CallFire self-serve platform is intuitive enough for the smallest organization or startup, while also robust enough for the Fortune 500. Over 200,000 customers have relied on CallFire since 2006. For more information, visit http://www.callfire.com.

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Nikki Neumann
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