As many tattoo artists have included more defined and detailed tattoo designs in their product portfolio, the industry's traditional clientele has expanded to attract more demographics.
New York, NY (PRWEB) March 13, 2015
Over the past five years, the Tattoo Artists industry has fared well, driven by many consumers receiving tattoos as they became less culturally taboo. According to the US Food and Drug Administration, an estimated 45.0 million Americans have a tattoo. According to IBISWorld Industry Analyst Sarah Turk, “As many tattoo artists have included more defined and detailed tattoo designs in their product portfolio, the industry's traditional clientele has expanded to attract more demographics.” For example, invisible ink tattoos and 3D tattoos have fared well over the period, encouraging clients to increasingly view their tattoo as an art form and supporting demand for tattoo artists who provide customized designs.
In addition, population growth among adults aged 30 to 39, which represent a large share of the tattooed population, has provided a boon to the industry. According to Harris Interactive, an estimated 21.0% of adults had at least one tattoo in 2012, an increase from 14.0% of adults in 2008. “However,” says Turk, “the industry has contended with some cultural barriers that have prevented some individuals from receiving a tattoo, namely stringent employment dress codes.” For example, according to a 2012 survey by the Center for Professional Excellence at York College of Pennsylvania, 61.0% of human resource managers reported that a tattoo would hamper a job applicant's chances of being hired, up from 57.0% in 2011. Nevertheless, in the five years to 2015, industry revenue is expected to grow at an annualized rate of 9.8% to $722.4 million, including an 11.6% rise projected in 2015. This revenue growth can be attributed to the rise in the number of adults aged 20 to 64, which encompasses the industry's largest demographic. Profit is also expected to increase, driven by strong demand for high-margin, customized tattoo designs.
Over the five years to 2020, industry revenue is forecast to continue growing due to strong demand for tattoos that have intricate designs, such as 3D tattoos. Furthermore, the advent of new technologies, particularly related to laser tattoo removal, will enable more individuals to efficiently and comfortably expel their tattoos, thus spurring demand for tattoos.
For more information, visit IBISWorld’s Tattoo Artists in the US industry report page.
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IBISWorld industry Report Key Topics
This industry includes establishments that provide tattoo services by injecting ink under the skin and permanently altering the coloration of the skin. This industry also includes tattoo-related maintenance, design and modification services, but it does not include laser tattoo-removal services.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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