The Rainmaker Group Highlights Revenue Management Solutions Programming at 2015 Crittenden Multifamily Conference

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Pricing and operations executives from Gene B. Glick & Co., Scully Residential and Waterton Residential join Rainmaker client services manager Kathy Dahl on ‘Crash Course in Revenue Management’ panel.

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Recognizing revenue management as a core operational technology and discipline has the potential to maximize the value of multifamily apartment communities and asset portfolios of all sizes.

The Rainmaker Group, the leading provider of revenue management and profit optimization solutions for the multifamily housing and gaming/hospitality industries, spoke on innovation and revenue management solutions this week at the 2015 Crittenden Multifamily Conference in Dallas.

Kathy Dahl, Director of Customer Strategies for the Rainmaker Group moderated the “Crash Course in Revenue Management: From 101 to 201 to 301” panel on March 10, 2015. A boot-camp style deep-dive into beginner, intermediate, and advanced applications of multifamily revenue management software and business solutions engaged the audience.

“Recognizing revenue management as a core operational technology and discipline has the potential to maximize the value of multifamily apartment communities and asset portfolios of all sizes,” Dahl said. “The Rainmaker Group is proud to play an exclusive role in helping to share the success stories of best-in-class, optimized revenue management solutions from product selection and implementation to advanced applications to big-data analytics and business intelligence.”

The panel of apartment pricing and operations thought leaders including: Waterton Residential Pricing Director Jeremy Boelens, Gene B. Glick & Co. Pricing Manager Brooke Dunn, and Scully Company Regional Property Manager Karen Mette featured a college themed look at the beginner (101), intermediate (201), and advanced (301) ways in which multifamily property owners and managers address some of the biggest business opportunities today. Renewals, lease-ups, lease expiration management, and data-rich analytics reporting were key topics. Panelists also shared a change management roadmap for successful software and systems implementation.

“All multifamily operators, can benefit from a closer look at how their peers and competitors are finding business success and leveraging revenue management,” said Rainmaker LRO President Tammy Farley. “Rainmaker LRO is proud to lead the way in revenue management thought leadership at the 2015 Crittenden Multifamily Conference and is thankful for the participation from such well-respected companies as Gene B. Glick & Co., Scully Company, and Waterton Residential in sharing their successes with LRO.”    

Rainmaker LRO® is the leading multifamily revenue management solution used to maximize revenue from apartment leases. The system calculates optimized pricing based on multiple factors that influence rate setting, including traffic and lease duration, move-in dates, competitive affects and other metrics. The system also produces enterprise-wide demand forecasts by measuring and analyzing historical and current market metrics and performing calculations necessary for occupancy predictions that are dynamically updated as market conditions change. LRO Automated Comps released in March 2015 allows users to choose their own custom competitor sets and leverage market intelligence reports. Mobile download is now available from the App store and Google play.

About Rainmaker
The Rainmaker Group is the market leader in profit optimization solutions for the Multifamily Housing, Hospitality and Gaming industries. Rainmaker software, coupled with professional business consulting services, enables multifamily housing operators to maximize revenue from apartment leases and helps operators of hotels and casino hotels secure the most valuable customers to increase their profitability. An innovator and thought leader in the highly specialized revenue optimization field, Rainmaker leverages cutting-edge research to bring customers the most sophisticated systems and help them achieve the highest profitability from their assets. Multifamily housing clients include leaders such as AvalonBay Communities, Equity Residential, Gables Residential, Post Properties, MAA and more. Gaming & Hospitality clients include leading organizations such as Caesars Entertainment, Kerzner International, MGM Resorts International, Omni Hotels & Resorts, Wynn Las Vegas and many others. A Microsoft Silver Certified Partner headquartered in northern Atlanta, GA, Rainmaker has for four years running ranked on the Inc. 5,000 list among America’s top fastest-growing, privately held companies. For more information, visit

Media Contact:    
LinnellTaylor Marketing
Chris Wood
Content Director
(303) 682-3945    

Company Contact:
The Rainmaker Group
Thea Crelin
Senior Director, Marketing and Brand Management
(678) 578-5697                         

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Nancy Nevins

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