Technology is changing the way marketers reach seniors who are more and more plugged in.
Lenexa, Kansas (PRWEB) March 13, 2015
Two top marketing and creative strategists from Zillner, the country’s leading senior consumer agency, will speak March 26 and 27 at the 12th annual “What’s Next Boomer Business Summit” in Chicago. This Summit is the nation’s leading event for Fortune 100 companies and other organizations to learn from strategic experts who are successfully targeting the world’s largest, most lucrative consumer demographic.
Chris Gray, executive director of data and senior strategist at Zillner, will serve on a panel of experts discussing, “Lead Generation Sales and Marketing: Your 2015 Toolkit.” Participants will learn how to create meaningful relationships with senior consumers that ultimately lead to more sales. Gray and the other panelists will share tips on how to find, court and motivate seniors to buy – an increasingly complex process in today’s technologically driven world. They also will cover the roles of branding, storytelling and other types of media, including digital and traditional forms.
“Technology is changing the way marketers reach seniors who are more and more plugged in,” Gray said. “The goal of this panel is to give attendees tools they can use to not just create more sales, but also to create brand ambassadors.”
Gray has more than 14 years of experience in marketing strategy and specializes in the senior consumer arena. He has spoken at the Summit for the past three years.
The Boomer Business Summit “Lead Generation Sales and Marketing: Your 2015 Toolkit” panel will be held on March 26 from 2:45 to 3:35 p.m. at the Hyatt Regency Chicago. Gray also will serve in an open forum about the same topic at the American Society on Aging (ASA) Conference on March 27 from 10 to 11:30 a.m. The forum will be interactive, so participants can ask questions. The Summit partners with the ASA Conference, which also takes place at the Hyatt Regency Chicago.
Andrew Doak, Zillner’s executive creative director, will speak on a Summit panel about “Creating a Better User Experience in the Boomer, Senior and Caregiver Markets” on March 26 from 2:45 to 3:35 p.m. The industry experts on this panel, including a senior digital strategy advisor from AARP, will share with attendees how to improve user experiences among mature consumers. Seniors today are digitally savvy and are shifting from desktop computers to tablets and smartphones. As user interface design experts, Doak and the other experts will share best practices and tips to engage such boomers.
“An overall digital strategy should take into account cross-platform senior consumer behaviors and use that knowledge to make it work better,” Doak said. “With boomers/seniors, it’s not about the technology itself, it’s about the seniors who interact with it and adding value to their existing behaviors.”
Doak – a sought-after national speaker – brings more than 17 years of digital creative experience with national leading brands like DELL, PepsiCo and Mattel to his newly created position at Zillner, which is celebrating its 23rd year in business helping companies like senior living communities successfully target boomers.
Zillner – Summary of Speaking Schedule at the Boomer Summit at the Hyatt Regency Chicago
- March 26, 2:45 to 3:35 pm – Chris Gray, “Lead Generation Sales and Marketing: Your 2015 Toolkit”
- March 26, 2:45 to 3:35 pm – Andrew Doak, “Creating a Better User Experience in the Boomer, Senior and Caregiver Markets”
- March 27, 10 to 11:30 am – Chris Gray, an open forum/Q&A about lead generation sales
As a “What’s Next Boomer Business Summit” gold sponsor, Zillner will exhibit at the event as well. The company’s booth will showcase its proprietary SeniorID™ product, a segmentation tool that aggregates data at the client level in relation to buyers, leads and new prospects. SeniorID “humanizes” the data points to match senior consumers with companies that meet their specific needs based on preferences and psychographics, which is the study of personalities, values, opinions, attitudes, interests and lifestyles. Clients rely on SeniorID to learn who is most likely to buy and the most common behaviors among different segments of the senior population.
Founded in 1992, Zillner (http://www.Zillner.com) has established a strong reputation as an expert marketer in the senior housing industry. Through data-driven research like its recent publication, All the Wiser™, on the spending power of seniors, the agency has a superior understanding of how older people make considered purchase decisions that require larger investments of time and money. Zillner is applying this knowledge on a broader scale by expanding its focus from solely representing retirement communities to include other companies that target senior and baby boomer consumers. The agency expects to triple revenue by the end of 2017.