New Tools Ready to Help Traffic Builders’ Clients

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myDrive Program campaign management software rolls out to Traffic Builders’ clients this week. The new campaign management toolbox offers an efficient way to build better marketing strategy and results for automotive dealerships.

myDrive Program campaign management software rolls out to Traffic Builders’ clients this week. The new campaign management toolbox offers an efficient way to build better marketing strategy and results for automotive dealerships.

“Information is power and information that is readily available and easy to understand is even more powerful. We are moving marketing management and reporting into a higher gear,” announced owner and managing partner Tricia Patton, “We expect this transition to be seamless for our dealership clients, yet result in a very positive impact for their marketing ROI.”

“The switch to myDrive Program will be transparent from an end-user perspective. The data migration has all been worked through behind the scenes. What the end-user will notice is the ease in which they can access their marketing reports, marketing calendar, marketing mix, and act on that information in real-time,” explained Sharon Hardesty, Operations Manager.

“Everything needed to manage their marketing is ready accessible,” described Chuck Patton, owner and managing partner. “We invested in this new platform for five main reasons,”

Speed— The automated process will improve communication and increase the speed with which we can deliver Drive™ direct mail, eTelligent™ email, and ServiceLift™ mobile app updates.

Access—Campaign strategy, marketing schedules, marketing performance, analysis and ideas regarding additional revenue streams will be available at-a-glance.

Efficiency—Planning and managing multiple, targeted segments at the same time from a single platform will save time.

Effectiveness –Our dealer clients will be better equipped to bring their management up to speed on their marketing strategies and budgets.

Return on Investment—By knowing which strategies are being underutilized and being able to quantify their impact if implemented, clients will be able to increase their ROI.

Traffic Builders’ commitment to continuous improvement will also include the ability to handle all proofing and access to past and present marketing samples in the near future. Watch for new enhancements online.

“We are equipping our dealers with the toolbox they need to successfully build retention and revenue,” asserted Nick Simon, Chief Innovation Officer.

Tour the new myDrive Program web portal by going to http://www.TrafficBuildersUSA.com/myDriveProgram. The tour will walk you through the ways this software assists in managing marketing strategies.

Traffic Builders has always focused on increasing market share for their client base. Their experience in the automotive industry continues to be focused on sales and marketing as well as advancing customer retention. Tricia Patton has been published in Auto Success Magazine and been featured in Louisville Business First for being the owner of one of the 50 fastest-growing companies in Louisville four consecutive years. Since 2012, Traffic Builders has been recognized as a Women's Business Enterprise (WBE) by the Women's Business Enterprise National Council (WBENC).

About Traffic Builders
Traffic Builders, Inc. is a strategic direct marketing agency with proven expertise in providing analysis and results-driven solutions that drive traffic and maximize profits for their clients in the automotive service industry. Based in Louisville, Kentucky, Traffic Builders serves clients all over the United States creating customized direct marketing campaigns that include direct mail, e-mail marketing, mobile apps and more. If you would like more information about Traffic Builders or their direct marketing services, please visit http://www.TrafficBuildersUSA.com or call 1-800-814-9696.

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