Personal Watercraft Manufacturing in the US Industry Market Research Report from IBISWorld Has Been Updated

Share Article

Rising oil prices have driven the bulk of innovation in the industry though, as operators have released increasingly fuel-efficient personal watercraft to minimize the effect of fuel costs. For these reasons, industry research firm IBISWorld has updated a report on the Personal Watercraft Manufacturing industry in its growing industry report collection.

News Image
Growing disposable income levels will continue to aid industry recovery.

Trends in consumer preferences and discretionary incomes directly influence the financial performance of the Personal Watercraft Manufacturing industry. The $612.6-million industry is strongest when customers have high disposable incomes and confidence in the economy. Consequently, the industry struggled during the recession, as demand for all of its products plummeted and recovery lagged behind many other purchases. “Cash-poor consumers deferred leisure and recreational spending, stifling sales of all industry products,” according to IBISWorld Industry Analyst David Witter. As consumer confidence has returned over the five-year period, so has revenue growth for this industry. In the five years to 2015, IBISWorld expects revenue for the industry to increase at an average annual rate of 4.7%, bolstered by a 6.7% spike in 2015.

Domestic operators must compete with significant import penetration. “While some companies, such as Kawasaki and Yamaha, have manufacturing facilities in the United States, other major brands like Bombardier do not produce personal watercraft domestically,” says Witter. Imports are expected to grow an average of 4.3% annually over the five years to 2015, buoyed by an appreciating dollar, which makes foreign goods relatively less expensive for US consumers. Conversely, exports do not play a significant role in the industry, accounting for about 10.0% of revenue.

Oil price spikes also play a major role in demand for industry goods. When the price of oil rises, the operating cost of personal watercraft also increases, which constricts demand for new watercraft. Rising oil prices have driven the bulk of innovation in the industry though, as operators have released increasingly fuel-efficient personal watercraft to minimize the effect of fuel costs. However, industry players should benefit as oil prices have dropped significantly from their high in 2012. Industry revenue is expected to remain relatively flat in the five years to 2020. While disposable income levels are expected to rise, consumer leisure time will fall as employment rates increase, reducing the amount of time available for personal watercraft use.

For more information, visit IBISWorld’s Personal Watercraft Manufacturing in the US industry report page.

Follow IBISWorld on Twitter:!/IBISWorld
Friend IBISWorld on Facebook:

IBISWorld industry Report Key Topics

This industry manufactures personal recreational watercraft that riders can ride or stand on.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Gavin Smith
IBISWorld Inc.
+1 (310) 866-5042
Email >
Visit website