This collection is a great fit for department stores, specialty stores and mass merchants. The Kathy Davis core belief to “Create A Life You Love” will really resonate with the consumer.
Horsham, PA (PRWEB) March 13, 2015
The Kathy Davis brand is taking retail by storm, as the company’s first-ever fashion jewelry collection debuts at major department and specialty stores in mid-April, just in time for Mother’s Day gift giving.
The Kathy Davis Scatter Joy Jewelry collection, which launched at the November 2014 accessories market in New York City, includes an extensive assortment of sterling silver jewelry that reflects everything Kathy Davis is known for – watercolor art and iconography and inspiring hand-lettered messages such as “Bright, Beautiful, Bold” and “Listen To Your Heart.” Adorned with Kathy’s iconic signature butterfly, hearts and flowers, the jewelry is complemented by colorful gift packaging that features Kathy Davis “Friendship Garden” art.
Further brand exposure will come from an April tie-in with a Kathy Davis Mother’s Day end cap for American Greetings, as greeting cards featuring Kathy Davis “Friendship Garden” art appear in some 8,000 doors. “Spring of 2015 is going to be an exciting season for us,” says Sarah Van Aken, VP Marketing at Kathy Davis Studios. “The timing of our jewelry launch with the American Greetings Mother’s Day end cap creates a ‘perfect storm’ in terms of our brand-building strategy.”
“The Kathy Davis Scatter Joy jewelry collection is getting lots of traction,” says Heather Goldstein, VP Merchandising/PD at NES Jewelry. This collection is a great fit for department stores, specialty stores and mass merchants. The Kathy Davis core belief to “Create A Life You Love” will really resonate with the consumer.”
“Jewelry is the natural extension of showing someone how you feel, which is our core business,” says Kathy Davis, Chief Visionary Officer of the company that bears her name. “Working with a respected jewelry industry partner like NES has been great. They’ve done a terrific job of showcasing our art and message on high quality, affordable jewelry.”
With licensed products in over 60,000 doors, Kathy Davis touches some 90 million consumers and generates over $100 million at retail each year. The company is building upon its growing stable of licensees across home, fashion, gift, stationery, social expression and more.
About Kathy Davis Studios
What began over 25 years ago with a handful of greeting cards is becoming a way of life. Kathy Davis has evolved from the core belief that everyone has the right to create a life they love. In pursuit of that vision, we have become valued for the connections we encourage with our expressive painting and inspiring message on products. We are committed to creating meaningful products, fostering a connection and above all, honoring the Kathy Davis passion to “Make Life a Work of Art.” Please visit us at http://www.Kathydavis.com
About NES Jewelry
NES Jewelry was founded in 2000 by Nemo Gindi, a young entrepreneur with a vision to design and distribute a comprehensive selection of beautiful, well-priced sterling silver and stainless steel jewelry. In recent years, NES Costume Jewelry & Xtreme Time fashion watches were added to the company’s umbrella. All of the jewelry produced by NES is created with the highest standards in quality, using a mix of materials ranging from sterling silver to stainless steel. Please visit them at http://www.nesjewelry.com/