New SMART Partnering™ Alliance Delivers Transformational Strategic Partnering Solutions from Alliancesphere and The Rhythm of Business

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SMART Partnering™ introduces suite of services focuses on integrating partnering into every aspect of the business – from strategy development to resource allocation to execution

The Rhythm of Business and Alliancesphere, two leading providers of strategic consulting services, education and solutions for partnering and collaboration management, announced the formation of the SMART Partnering™ Alliance, a partnership of partnering experts dedicated to improving partnering success and orchestrating strategic transformation in the era of connected ecosystems. The two firms unveiled their combined platform of strategic services at the March 2-5, 2015 ASAP Global Alliance Summit in Orlando, Fla., where principals from both firms were featured presenters.

“Today’s executive leaders are leveraging partnering to catalyze their companies’ growth, maximize productivity and profitability, and optimize the customer experience in an era of continuous change and connected ecosystems,” said Jan Twombly, president of The Rhythm of Business. “SMART Partnering brings together the expertise, services, and tools of two of the world’s leading firms specializing in partnering and collaboration management. Partnering is mission-critical for CEOs today. The status quo is no longer good enough. Together, we help companies transform into partnering powerhouses, significantly improving their partnering outcomes.”

Partnering is a key component of most companies’ strategies today—often more than 50% of current revenue, product pipeline and corporate spend is with entities considered “partners.” The SMART Partnering suite of offerings from Alliancesphere and The Rhythm of Business includes:

  • SMART Partnering Assessment. This provides a comprehensive baseline and gap analysis of strategic and operational partnering opportunities and challenges.
  • SMART Partnering Case for Change. A compelling strategic and financial narrative based on the Assessment engages senior leaders and resources by instilling a sense of urgency for action.
  • SMART Partnering Roadmap. This blueprint outlines and prioritizes initiatives that successfully execute the strategy, including specific goals and measurable milestones.
  • SMART Partnering Action Programs. These customized programs integrate consulting, tools, and education, accelerating implementation, driving behavioral change, engaging stakeholders, and producing sustainable, measurable outcomes.

The SMART Partnering Alliance offers repeatable methodologies and measurement frameworks that help companies develop new partnering models and adapt them to the unique ecosystems of diverse industries. Together, Alliancesphere and The Rhythm of Business possess deep industry expertise and experience ranging from high-tech, financial services, energy, cloud, biopharmaceuticals and other aspects of healthcare, consumer goods, and public/private partnerships.

“In many industries, strategic partnering is often under-resourced and receives limited management attention after the deal is signed, leaving immense untapped value in companies’ underperforming partner portfolios,” said Lorin Coles, CEO, Alliancesphere. “SMART Partnering unlocks this value by ‘baking’ partnering into the DNA of a company rather than ‘bolting’ it onto the company’s legacy approaches to strategy and execution. SMART Partnering is designed to help leaders find ‘the gold in the gray’ of uncertainty—to consistently create value through partnering amidst change and complexity.”

About Alliancesphere

Founded in 2002 by alliance management and collaborative selling pioneers Lorin Coles and Deb Barnard, Alliancesphere, LLC helps companies collaborate to transform their organizations, drive innovation, and unleash new growth. Coles, Barnard, and their team work tirelessly to convert “big pictures” into a rewarding reality—extracting maximum value from collaborative engagements for such large-enterprise clients as Hewlett-Packard, Microsoft, Cisco, NetApp, Equifax and Coca-Cola. For more information, visit and follow on Twitter @Alliancesphere.

About The Rhythm of Business

Founded in 1999, The Rhythm of Business, Inc., provides expert alliance and collaboration management consulting and education services to global companies, not-for-profit organizations and government agencies, including Astellas, Bayer, Colgate Palmolive, EMC, Sanofi and UK Trade & Investment. The firm guides organizations through the earliest stages of developing their partnering capability, and works with the leaders and pioneers of alliance management to reach higher performance levels and extend their partnering capability enterprise-wide. Learn more at and follow on Twitter @RhythmofBiz.

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