Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Verto Analytics Strengthens Executive Team with New Senior VP Sales
  • USA - English


News provided by

Mercury Global Partners for Verto Analytics

Mar 16, 2015, 09:00 ET

Share this article

Share toX

Share this article

Share toX

Verto Analytics logo
Verto Analytics logo

Bob brings valuable experience and vision to our team, which will help us in our mission to transform the digital media measurement industry. It's an exciting time for us; our team is growing fast and our data is in high demand in many industry sectors."

Post this

New York, NY (PRWEB) March 16, 2015 -- Verto Analytics, (http://vertoanalytics.com), a pioneer in digital multi-screen media measurement, today announced the appointment of Robert “Bob” Hooven as the company’s Senior Vice President of Sales. Hooven joins the Verto Analytics executive team in the U.S. and will be responsible for driving global sales and strategic partnerships. He brings more than 30 years of sales and management experience of high-value hardware, software and market research offering in both domestic and international markets to his new role. The company is also announcing that it will unveil fresh data on the digital consumer cultivated from its multi-screen media measurement methodology at the Advertising Research Foundation Re:Think 2015 NYC conference on March 18.

“Bob brings valuable experience and vision to our team, which will help us in our mission to transform the digital media measurement industry,” said Hannu Verkasalo, CEO of Verto Analytics. ”It’s an exciting time for us; our team is growing fast and our data is in high demand in many industry sectors.”

Prior to Verto Analytics, Hooven was Senior Vice President of Sales at comScore, M:Metrics division. His experience also includes time spent as the Director of Sales for the High Tech West group of Forrester Research, Inc., where he developed and led a team dedicated to growing Forrester’s most valued technology vendor clients. Additionally, Hooven was also Head of Sales for NetRatings, Inc., one of the first measurement companies focused on online media in the 90s, and served as Vice President and General Manager of International Operations when NetRatings went through IPO.

“Verto is doing something no one else is doing: providing a solution that delivers real-time digital media measurement that is truly cross platform,” said Bob Hooven, Senior Vice President of Sales at Verto Analytics. “The market for high quality, third-party measurement data is growing at an exponential rate, and Verto is leading the way to provide timely, actionable data for industry stakeholders.”

Verkasalo will speak at ARF Re:Think 2015 on Wednesday, March 18. His talk, titled “NextGen Data and Tools for Measuring the Multi-Screen Digital Consumer”, will showcase both the scope and depth of data on multi-screen on devices, platforms, publishers and digital properties. A sample of data points that will be covered include:

• Despite the fact that 50 percent of media exposure today is online, only 28 percent of ad spending is targeted towards online;
• 33 percent of U.S. online users are already using all three key digital types: PCs, smartphones, and tablets – and consumers are increasingly multi-screen;
• New device categories are growing quickly. Wearable devices are growing 90 percent year-on-year, despite having a low installed base. Streaming media players and smart TVs are growing 30 percent year-on-year while PCs are losing users even though their reach is still the highest amongst all devices.
• In terms of net reach (online usage across all devices and sites/apps), Microsoft, Facebook, and Google still constitute the top three publishers in the U.S.
• In terms of app usage, Microsoft has the most users in the U.S, due to their desktop Windows apps (Microsoft Office, Internet Explorer etc.) and their dominance within desktop/laptop computers. In the mobile domain, Google, via its pre-installed Android apps like YouTube and Google Mail, is the top publisher.

About Verto Analytics
Verto Analytics is a pioneer in digital multi-screen media measurement. The company provides a complete portfolio of measurement services covering the digital and hardware ecosystems across various platforms, enabling clients to access insights through a single-source media measurement methodology. Verto Analytics operates in all major markets, with its executive team based in New York City and R&D based in Finland. Read our blog, follow us on Twitter or learn more at http://www.vertoanalytics.com.

# # #

Mindy M. Hull, Mercury Global Partners for Verto Analytics, http://vertoanalytics.com, +1 (415) 889-9977, [email protected]

Modal title

Robert Hooven, Senior Vice President of Sales at Verto Analytics
Robert Hooven, Senior Vice President of Sales at Verto Analytics
Robert Hooven, Senior Vice President of Sales at Verto Analytics

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.