ShaLaJa Swimwear Launches New Spring / Summer 2015 Collection for Women

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ShaLaJa Swimwear #RealityCanWait campaign captures the inner goddess of a sophisticated clientele

ShaLaJá Swimwear ( announces the arrival of their spring/summer 2015 collection with the launch of their #RealityCanWait campaign. Created by newcomer Shaquoya Jackson, ShaLaJá Swimwear captures the inner goddess of a sophisticated clientele and provides a collection that drips of luxury, glamour and sexiness.

#RealityCanWait tells a story of escape. The campaign will transport the professional city woman away from her daily stresses to her own personal vacation. The adventure begins at a luxurious rooftop pool positioned perfectly in the city skyline. There, the chic, urban landscape captures the collection's sexy sophistication while narrating the escape from the fast-paced city life to a lavish, blissful getaway.

Keeping style and versatility in mind, ShaLaJá Swimwear’s spring/summer 2015 collection incorporates futuristic-inspired swimwear with various patterns, textures and designs. Looks from this season include a variety of designer styles from metallic and bold-print two-pieces to embellished monokinis and one-pieces with plunging necklines and flattering cut-outs. Each piece in the collection evokes a luxury lifestyle; it encourages women to forget reality, escape their day-to-day life pressures and live confidently and glamorously in their own skin.

ShaLaJá Swimwear’s spring/summer 2015 collection is created around four styles and cuts that will flatter a range of women and figures. The Monokini is a signature piece of the brand, producing numerous cut-out styles and details that give the illusion of a two-piece. Keeping on-trend this season, ShaLaJá Swimwear introduced several embellished pieces providing the perfect amount of glamour with intricate rhinestone details and large jeweled elements. Other styles in the collection offer a combination of modern and traditional cuts executed in beautiful bold colors and ornate textures.

“ShaLaJá Swimwear is a swimwear collection that takes women away from reality. When our client wears one of our pieces, they are immediately taken to another world of luxury and glamour,” says designer Shaquoya Jackson. “They feel beautiful, sexy and free.”

Every swimsuit from the collection is handmade with the finest attention to quality and detail. Each piece is made with the best fabrics to enhance your figure and ensure long-lasting elasticity and color. ShaLaJá Swimwear retails from $84 to $135 for both embellished and solid swimsuits. For more information or to shop the collection, visit

About ShaLaJá Swimwear
ShaLaJá’ Swimwear came to life in 2011 after founder Shaquoya Jackson decided to stop searching for the ‘sexy, flirty yet sophisticated’ swimwear she desired and create it herself. Fueled by a lifelong passion for the art-and-craft of high fashion, Shaquoya set out to design a line of cutting edge swimwear that would appeal to style savvy women around the globe of all shapes and sizes.

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Angela Watts

Angela Watts
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