Hitachi Solutions Releases CRM 2015 for Sports and Entertainment with Integration to Ticketmaster

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Industry solutions to help clients achieve a new level of excellence in the areas of ticket sales, customer service, and historic ticketing information

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Now with a more complete picture of who those fans are, what their past experiences are, and what they're interested in next, sports teams can upsell, service, and engage customers faster and better.

Hitachi Solutions America Ltd., a global Microsoft Dynamics CRM implementation partner and 2014 Worldwide Dynamics CRM Partner of the Year, is pleased to unveil its 2015 release of CRM for Sports and Entertainment solution for Microsoft Dynamics CRM today during Convergence 2015. Sports and entertainment clients will benefit from the industry-specific modules made for Microsoft Dynamics CRM to achieve a new level of excellence in the areas of ticket sales, customer service, and historic ticketing information.

"For our clients, it's all about enabling them to provide a better fan experience," said Gary Peterson, executive vice president, Hitachi Solutions America. "Now with a more complete picture of who those fans are, what their past experiences are, and what they're interested in next, sports teams can upsell, service, and engage customers faster and better."

The new features of the 2015 release of CRM for Sports and Entertainment include streamlined integration into a common ticket systems such as Ticketmaster and Tickets.com, seat inventory visualization, and new Microsoft Power BI templates and capabilities.

“Microsoft Dynamics CRM 2015 is a fantastic platform for building out specialized industry business products,” said Ted Kempf, director service industries at Microsoft. “Hitachi Solutions’ CRM for Sports and Entertainment is an example of how our partner community adds value to these organizations by offering targeted solutions. Teams end up with a complete 360 degree ‘fan view’ that they cannot get from ticketing systems alone.”

The CRM for Sports and Entertainment package consists of a Ticket Sales Module, a Fan Service Module, and an Integration Foundation Module.

  •     The Ticket Sales Module provides sales through group sales, season ticket renewal, and premium seating. Ticket representatives are able to track all of their interactions with the customer and ensure they are enjoying their experience while supporting the team and the venue.
  •     The Fan Service Module manages service and fan experience issues ranging from ticketing issues to in-game incidents. Existing fan service application data can be integrated to give a complete 360 degree view of fans. The module can track patrons and document issues to help identify trends related to specific events. This module also taps in to the team’s webpage and pulls request through the ‘Contact Us’ portion of the site.
  •     The Integration Foundation Module provides foundation for a complete view of the patron inside of Microsoft Dynamics CRM by grouping ticketing and attendance information from ticketing systems Ticketmaster (Archtics) and Tickets.com (Provenue). System users are able to view interactions with the patrons by tracking customer attendance, ticket purchases, seat location, and non-sporting event preferences.

“Our CRM for Sports and Entertainment package has been used with great success by teams in the National Basketball Association, National Football League, Major League Soccer, and Major League Baseball,” said Martin Boggess, Hitachi Solutions’ industry director of enterprise CRM. “With the new integrations and features, we can help our clients get closer to their fans!”

With global capabilities and regional offices in the United States, the United Kingdom, Canada, India, Japan, China, and South East Asia, Hitachi Solutions helps its customers successfully compete with the largest global enterprises using powerful, user-friendly, affordable industry solutions based on Microsoft Dynamics AX and Microsoft Dynamics CRM. To learn more, visit http://us.hitachi-solutions.com.

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About Hitachi Solutions America, Ltd.

Hitachi Solutions America, Ltd. helps its customers to successfully compete with the largest global enterprises using powerful, easy-to-use, and affordable industry solutions built on Microsoft Dynamics AX and Microsoft Dynamics CRM enhanced with world class Business Analytics, and Portals and Collaboration. Recognized as the Microsoft 2014 CRM Global Partner of the Year and the 2014 Dynamics Global Outstanding Reseller of the Year, Hitachi Solutions America provides global capabilities with regional offices in United States, the United Kingdom, Canada, India, Japan, China, and South East Asia. For more information, call 949.242.1300 or visit: http://us.hitachi-solutions.com.

About Hitachi Solutions, Ltd.

Hitachi Solutions, Ltd., headquartered in Tokyo, Japan, is a core member of Information & Telecommunication Systems Company of Hitachi Group and a recognized leader in delivering proven business and IT strategies and solutions to companies across many industries. The company provides value-driven services throughout the IT life cycle from systems planning to systems integration, operation and maintenance. Hitachi Solutions delivers products and services of superior value to customers worldwide through key subsidiaries in the United States, Europe, China and India. The flagship company in the Hitachi Group’s information and communication system solutions business, Hitachi Solutions also offers solutions for social innovation such as smart cities. For more information on Hitachi Solutions, please visit: http://www.hitachi-solutions.com.

About Hitachi, Ltd.

Hitachi, Ltd., headquartered in Tokyo, Japan, is a leading global electronics company with approximately 326,000 employees worldwide. The company’s consolidated revenues for fiscal 2013 (ended March 31, 2014) totaled 9,616 billion yen ($93.3 billion). Hitachi is focusing more than ever on the Social Innovation Business, which includes infrastructure systems, information & telecommunication systems, power systems, construction machinery, high functional material & components, automotive systems and others. For more information on Hitachi, please visit the company’s website at http://www.hitachi.com.

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