VOILÀ Hotel Rewards and GuestCentric Partner to Level the Loyalty Playing Field for Independent Hotels

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The partnership gives GuestCentric’s hotel clients access to VOILÀ Hotel Rewards loyalty program and HMC’s global marketing specialists

VOILÀ Hotel Rewards (https://www.voilahotels.com), the world’s number one loyalty program for independent hotels, has partnered with GuestCentric (http://www.guestcentric.com) to dramatically increase customer loyalty in select independent hotels and hotel groups.

Many independent hotels still rely heavily on OTAs and the commissions they demand cut into profit margins. In addition to driving longer and more frequent stays, loyalty programs are proven to motivate guests to “shift channels” away from OTAs to direct bookings on hotel websites, allowing independent hotels to compete more effectively with the global chains. Furthermore, loyalty programs attract the corporate market, which is generally very difficult for independent hotels to penetrate without a robust loyalty program.

GuestCentric is a cloud provider of all-in-one digital marketing software designed specifically to help hotels protect their brands, drive bookings and connect to their customers on all digital platforms. The company provides a booking engine and channel management connectivity, which, when combined with the VOILÀ Hotel Rewards white-labeled loyalty platform, integrates directly into several hundred hotel systems, including SiteMinder’s Channel Manager and more than 50 Property Management Systems (PMS), including Opera PMS (please see http://www.guestcentric.com/integrations/ all supported integrations).

“Independent hotels want to adopt loyalty programs, but are limited by time, and require a true two-way automation of hotel revenue management processes to ensure low-impact on the hotel staff and high-levels of guest satisfaction,” said Peter Gorla, managing director of VOILÀ. “By partnering with GuestCentric, we are able to optimize the time to market in delivering a world-class hotel loyalty program and provide our partner hotels with seamless connectivity with the hotel industry’s leading revenue management and optimization platforms.”

The integration also gives GuestCentric’s hotel clients access to VOILÀ Hotel Rewards loyalty program and HMC’s global marketing specialists that manage loyalty programs for hotels in 1,250 cities and 52 countries.

“Loyalty is the key to protecting hotel brands and increasing direct bookings. We are excited to partner with VOILÀ Hotel Rewards and provide participating hotels with a seamless way to drive increased loyalty bookings,” said Pedro Colaco, CEO of GuestCentric. “We are a hotel revenue driver. This partnership provides independent hotels with an end-to-end, white-labeled loyalty solution that delivers superior service and communicates to a broad audience around the world.”

All the advanced capabilities made possible by the partnership between VOILÀ Hotel Rewards and GuestCentric are offered to VOILÀ partner hotels at no additional cost. To learn more about becoming a VOILÀ partner hotel, visit http://voilahotels.com.

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About GuestCentric

GuestCentric is a leading provider of cloud-based digital marketing software that helps hoteliers protect their brands, drive bookings and connect to their customers and on all digital platforms. GuestCentric’s all-in-one platform provides hoteliers with award-winning responsive web sites for mobile, tablets and desktops; a user-friendly booking engine; a social marketing module to publish deals on Facebook, Twitter and other social networks; and a channel manager to offer rooms on Booking, Expedia, TripAdvisor and hundreds of other channels.

GuestCentric has operations in New York, San Diego, London, Barcelona and Lisbon and is a proud partner of hotels that are part of collections like Design Hotels, Small Luxury Hotels, Leading Hotels of the World and Relais & Chateaux.

For more information please visit http://www.guestcentric.com.

About VOILÀ Hotel Rewards

VOILÀ is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising over 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Al Areen Palace & Spa, Chesapeake Beach Resort And Spa, Copley Square Hotel, Grand Beach Hotels & Resorts, HB Hotels, Hotéis Deville, Husa Hotels, Impiana Hotels & Resorts, Inn At Fox Hollow, K + K Hotels, KC Hotels and Resorts, KeyLime Cove Resort, L.E. Hotels, Luxe Hotels, Lexington Hotels, Matsubara Hoteis, Mamaison Hotels & Residences, Othon Hotels, Riande Hotels, Ritz Lagoa da Anta, St Giles Hotels – New York, The St. Regis Hotel, Sutera Harbour Resort, Tcm Athens, Trust Hospitality, The Media Hotel and Towers, TIME Hotels, and Hotel Woodbridge At Metropark.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for frequent flyer programs).

VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

A selection of VOILÀ’s current redemption partners include airline programs such as Alaska Airlines Mileage Plan, TrueBlue by JetBlue, Virgin America Elevate Program, Flying Blue (Air France / KLM), Southwest Airlines Rapid Rewards, Virgin Atlantic flyingclub, EarlyReturns Hawaiian Miles, LifeMiles, Iceland Air Saga Club, and US Airways Dividend Miles; retail partners such as Amazon.com, Overstock.com, American Express, Multiplus Fidelidade, RewardsPay, Smiles, Mango, iTunes™, Emaar, iFly Dubai, Ski Dubai, and Thanks Again; and charitable causes such as Kula, Worldreader.org, and Kiva.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

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