Jim McKinnis Joins Splash Media Group as President and Chief Creative Officer

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Experienced Industry Veteran to aid Social Media Solutions Agency in Expansion Opportunities

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His creative background and leadership skills are exactly what we need to help us achieve our vision.

Splash Media Group, a leading global digital and social media solutions agency has hired industry veteran Jim McKinnis to serve as President and Chief Creative Officer. McKinnis will oversee Splash’s efforts both in the U.S. and internationally, focusing on client growth and creative culture.

“At Splash, our vision is to become recognized as the global leader in real-time community engagement, innovative social content and results-driven solutions,” said McKinnis. “Our content specialists are what help differentiate us. They are the agency creatives of the future.”

McKinnis served as Chief Creative Officer for Tracy Locke/DDB Dallas, CCO for RAPP North America and Managing Director for RAPP Los Angeles.

His more than 25 years’ experience in creative and agency leadership roles includes branding, digital, promotional and direct work for such brands as Pepsi, Frito Lay, Harrah’s Casino, Toyota, Bank of America, Charles Schwab, Neutrogena, Hasbro and Mattel.

Additionally, McKinnis has received industry recognition from numerous industry awards including Effies, ADDYs and Clios.

“We are thrilled to have Jim joining the Splash team,” said John Dankovchik, CEO, Splash Media. "His creative background and leadership skills are exactly what we need to help us achieve our vision.”

McKinnis is a welcome addition to an already stellar team of social media and digital marketing experts.

About Splash Media Group

Based in the North Dallas suburb of Addison, Texas, Splash Media Group has leveraged its expertise in video and television production since 2005, and launched a social media practice in 2010 that has evolved into one of the leading social media agencies in the world. Splash Media Group provides comprehensive social media services from consulting to full outsourcing. Services include online marketing strategy development, online reputation management (ORM), search engine marketing (SEM), search engine optimization (SEO), community management, content marketing (video and blog creation), and analytics/reporting, just to name a few. For more information, visit http://www.splashmedia.com.

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John Dankovchik
since: 03/2010
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